30+ hacks and resources to increase your conversion rate
Published on July 01, 2020 Last modified on April 29, 2022
Estimated reading time: 7 minutes
1. Use words and phrases that are proven to trigger people into taking action. Check out this infographic of 88 compelling words and phrases that you can use in your copy to prompt your website visitors to convert.
2. Create a sense of urgency. Neil Patel, leading SEO and digital marketing expert, says that it’s only natural to be anxious when time is running out, so adding a countdown timer (tip #11 in his 13 effective ways to increase conversion rate) is a good way to capitalize on this feeling in your visitors. You can add a banner with a countdown on your site for promotions such as free shipping, or limited offers like vouchers and discounts.
3. Another way to create a sense of urgency for your visitors is by displaying remaining stocks (tip #13 in this article) in your product pages. Letting your potential customers know that remaining stocks may soon be running out can prompt them into buying sooner.
5. Consider using one-click upsell. Leadpages argues that one-click, post-purchase upsells are perfectly timed offers as opposed to pre-purchase upsell that can potentially distract the customer right at the moment of conversion.
6. Tweak your checkout process or conversion form. According to Baymard Institute’s research (41 Cart Abandonment Rate Statistics), 21% of customers abandon their carts because of a too long or complicated checkout process.
7. Consider having a multi-step form. Since a checkout form is often long and consist of many required details (especially for guest checkouts), transforming it into a multi-step form can help make it seem less intimidating, according to Hubspot.
8. Not only does multi-step forms reduce friction in the user experience, it also lengthens the time that your visitor spends on the page and in non-checkout forms, helps you get more qualified leads based on their willingness to complete the conversion form.
14. Check what’s trending in your industry or business category, and learn what your potential customers are engaging with in Google’s Culture & Trends.
15. Understand your customers. Check out our series of blogs on user behavior analytics, and how you can utilize different tools and methods like heatmaps, session recordings, website surveys, and A/B testing for an in-depth understanding of your site visitors.
16 - 17. Use a plugin for checkout comments. Checkout comments are basically messages that your visitor can leave right at the checkout stage. You can ask for their feedback on how the checkout process has been like, or what made them purchase your products.
Since the survey is done at checkout, customers are more likely to engage and answer with their fresh opinion. Here are some plugins you can use:
19. Consider a 24/7 live chat service. Did you know that more than half of customers prefer live chat than any other contact channel? A live chat on your website helps engage visitors looking for more information and immediate assistance, and shows how dependable you are as a business.
20. Weply is a live chat tool and service that equips you with both the software and resources you need to maintain your live chat. They have in-house agents who can be trained to answer inquiries about your product or service, or if you want to answer chats yourself, an intuitive dashboard to help you do just that.
21. Get personalized checkup and store optimization tips from Google. Simply input your URL in Google’s Grow My Store tool, and see a comprehensive report about your site, including what you’re doing right and what has room for improvements. You’ll also see helpful statistics and benchmarks that can help you understand your industry and market better.
22. Do internal link building. Link Whisper is a tool that helps you do link building in a faster and smarter way. This tool analyzes the content of your site and offers suggestions on which pages to link to, as well as which ones to link from, saving you time in going through each of your pages for potential linking opportunities.
29. Optimize “core web vitals”. Samuel Schmitt provides an in-depth guide on how you can optimize the page experience and core web vitals to help your ranking in search results.
30. Is Google E-A-T (expertise, authority, and trust) actually a ranking factor? Learn all about it from Moz.
31. Learn exactly how website speed, content, and schema affect rankings in this study by SEMRush.
32. Write content optimized for ranking. In our Content SEO series, we walk you through the different aspects of content SEO to help you write content that gets your pages higher on search results and in front of interested users.
33 - 34. Install keyword plugins/extensions to see keyword data right within your Google search interface. This will keep you aware of helpful keywords to use in your content, and might even provide inspiration for new content ideas that you can publish on your site.