WordPress – the open-source and flexible CMS

Find out what you can do with WordPress and learn if it’s the right platform for your website. Our team has years of experience in developing WordPress solutions fit to individual business needs.

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What is WordPress?

WordPress is a free open-source web platform that makes it easy to create and maintain a website—an attractive alternative to expensive commercial content management systems (CMS) on the market.

WordPress was first released in May 2003 and grew to be one of the most popular CMS in the world, powering 39.5% of all websites in 2021. WooCommerce, an e-commerce plugin for WordPress, is also the most widely used technology for webshops, according to latest Builtwith statistics.

Why choose WordPress?

It is very easy to expand and customize WordPress. Because of its fully open source structure, you’re free to modify and customize your website with fewer limits than in proprietary systems. It also offers scalability and flexibility — you can easily export or migrate your data to another system should you want to.

WordPress is available in 72 languages and counting, and has one of the most active user and developer communities with many online forums where you can get help with using the CMS, programming, making adjustments, and many other things.

Highly professional and fast service, innovative and solution oriented. This pretty much rounds up our experience with 1902 Software and we highly recommend them as a reliable technology partner.

Cecile Hofer
Amrop Hofer Tan

What can you do with WordPress?

Since its initial launch, WordPress CMS has been used as a platform for many web-based systems. With WordPress, you can create:

  • Websites
  • Blogs
  • E-commerce sites (with a plugin like WooCommerce)

Its open source nature, along with the feature-rich standard installation that it comes with and the many plugins available in the market for extending its functionalities, make WordPress highly versatile and fit for almost any website or webshop setup.

Themes determine the look and feel of your site, and usually allow you to change the pages’ layout - to a degree - without altering site code or content.

There are many available themes in online marketplaces that cater to different website types or industries. Many WordPress users opt to purchase these pre-designed themes and customize it slightly by adapting the colors and other elements to their branding.

If you want a completely custom design, you can also collaborate with our web designers to create a theme from scratch that’s specifically fit to your own requirements. However, this option can be a lot more expensive than purchasing a theme. Read more about the difference between using themes and doing custom design.

Here are some theme shops that you can check out to get an idea of what themes are available and how much they cost:

You can extend your WordPress CMS’ functionalities by using third-party plugins. With WordPress’ popularity, you can almost always find an existing plugin for a feature that you want.

If you have highly specific requirements that can’t be done by commercially available plugins, you can also have one custom-made for you by 1902’s WordPress developers.

Most web hosting companies support WordPress, with the CMS often already installed when you order hosting —making it easy to install the theme and plugins that you will need.

Learn more about web hosting here »

WordPress optimization

We help optimize WordPress in terms of SEO, speed, and conversion rate.

Speed optimization

Did you know that 47% of users expect a maximum of 2 seconds loading time for websites? Speed is a critical factor for user experience as well as Google search results ranking. (Learn more about how speed affects your business.)

Our developers help you optimize your site for faster loading, taking into consideration core web vitals and page experience, to help make sure that your potential customers are not leaving your site before they can even see your content.

Read or listen to our blog series on speed optimization to learn more about how to make your website faster.

SEO

SEO or Search Engine Optimization means optimizing your website’s organic visibility to search engines, especially Google. The goal is to appear as high as possible on the first pages of Google’s search results. WordPress makes it easier to work with SEO. The Yoast SEO plugin for WordPress in particular helps you by drawing your attention to improvements you can make within your website’s pages.

Conversion rate optimization involves making improvements to your WordPress websiteto get visitors and customers to take a desired action, such as:

  • Buying a product or service
  • Adding more products to their cart
  • Signing up for your newsletter
  • Downloading your free e-book (or other material)

UX optimization

A great user experience helps increase conversions and promote brand loyalty from customers. We develop websites that are optimized by default based on UX research and best practices. Here are some tools that can help with UX optimization:

  • Hotjar - A user behavior analytics tool that lets you better understand how users move around your site via heatmaps and session replays.
  • Crazy Egg - A similar tool to Hotjar for tracking user behavior. It also offers A/B testing capabilities to help you measure design and content changes before you fully roll them out.
  • Google Optimize - A free tool from Google that you can use to perform A/B or split testing for minor content changes.

There is no exact schedule to WordPress updates, but major upgrades are usually rolled out three-four times a year with minor releases occurring more often.

These updates are typically installed automatically, but you have the option to disable automatic updates if you want to monitor them first. Our team offers support for your WordPress site including managing system updates—big or small—as they happen.