What is WordPress CMS? WordPress CMS is a free open-source web platform that makes it easy to create and maintain a website—an attractive alternative to expensive commercial CMS systems on the market. WordPress was first released in May 2003 and grew to be one of the most popular CMS in the world with approximately 60 to 70 million users, equivalent to 30% of all sites in the web. Why choose WordPress CMS? It is very easy to expand and customize WordPress. With over 50,000 plugins and 200,000 developers worldwide, WordPress has one of the most active user and developer community—there are numerous online forums where you can get help with using the CMS framework, programming, making adjustments, and many other things. What can you do with WordPress CMS? Since its initial launch, WordPress CMS has been used as a platform for many web-based systems. With WordPress CMS, you can build: Websites (e.g., CRM, auction systems) Blogs Webshops (with a plugin such as WooCommerce) WordPress hosting Most web hosts support WordPress, with the CMS often already installed when you order web space—making it easy to install the theme and plugins that you will need. WordPress plugins You can expand your WordPress CMS’ functionalities by using third-party plugins. You can purchase WordPress plugins or have one custom-made for you by 1902 WordPress developers. WordPress themes You can choose to collaborate with our designers to have your site designed from scratch, or you can buy a pre-designed theme that suits your business goals. You can choose among different designs from several theme shops such as: https://themeforest.net/ https://www.templatemonster.com/wordpress-themes.php https://wordpress.org/themes/ WordPress optimization We help optimize WordPress in terms of SEO, speed, and conversion rate. SEO SEO or Search Engine Optimization simply means optimizing your website’s visibility to search engines, especially Google. The goal is to appear as high as possible on the first pages of Google’s search results. WordPress makes it easier to work with SEO. The Yoast SEO plugin for WordPress in particular helps you by drawing your attention to improvements you can make within your website’s pages. Speed The loading time of your website depends on many factors, such as: Website design Programming and setup Hosting Number of visitors at a given time It is very important that your website loads quickly. Your site visitors appreciate it, which results to a better user experience and a higher rating with Google. Google’s Page Speed is a great tool to measure your site’s speed. Ideally, your website should score from 92 to 100. Read our article on speed optimization to learn more about how to make your website faster. Conversion rate Conversion rate optimization involves making improvements to your WordPress website or webshop that will get your users or site visitors to take action, like: Buying a product or service Adding more products to their cart Signing up for your newsletter Downloading your free e-book Tools for optimizing These tools can be used even by non-technical individuals for optimization: Google Optimizer – Free tool from Google that’s easy to use. Visual Website Optimizer – One of the best commercial tools on the market today. WordPress updates There are typically 4-6 updates to WordPress CMS per year which typically contain new features and updates to security. It is important to note that these updates are not installed automatically, so it is a good practice to check for updates once a month. We can help you update your WordPress website as needed.