1902 Software
1902 Software 1902 Software
What we do Design Logo design and branding

Brand identity and logo design that defines your business

Your brand is how customers recognize you, remember you, and decide whether to trust you. We design brand identities, from the logo to the complete visual system, that define who you are and stay consistent across every customer touchpoint.

When to invest in brand identity

You're starting a business and need a professional visual identity from day one: logo, colors, typography, and brand assets.

Your brand looks dated. The business evolved; the identity didn't. A logo redesign updates the look while keeping recognition with existing customers.

Nothing matches. Your website, social media, business cards, and email templates all look different. Inconsistency confuses customers and weakens recognition.

You're repositioning into new markets, new product lines, or a new tier, and the identity still represents who you were, not who you are.

If you're unsure whether you need a full rebrand or specific assets, we'll assess your situation and recommend what actually makes sense rather than upselling work you don't need.

What we deliver

Company and industry analysis: research into your business, competitors, and differentiation, so design decisions help you stand out rather than blend in.

Logo design services: unique marks that communicate clearly and stay recognizable from favicon to billboard, delivered in variations for light, dark, and colored backgrounds.

Complete identity systems: brand identity development covering a color palette grounded in color psychology, typography that reinforces your positioning, and supporting elements such as icons and patterns.

Brand assets: business cards, letterheads, newsletter templates, social media assets, packaging, and presentation templates, among others.

Brand guidelines: documentation that shows your team, and any future designer, exactly how to use the assets: logo rules, color specifications, typography standards, and application examples.

Digital integration: because we also build websites, webshops, and apps, your identity extends directly into the digital products we develop, with true consistency across platforms.

How the process works

Discovery and research first. Then initial logo concepts in black, white, and grayscale, because a concept must work before color adds complexity; we present around three concepts, you choose the direction, and we refine it together in live online sessions where you watch changes happen. Once the sketch is approved, we produce the digital artwork, apply the color system, and test the brand across real applications: website, social profiles, cards, and signage. Then we deliver everything: original Illustrator files, PNG, SVG, and JPG exports, and the full guidelines. Most projects run from discovery to delivery in four to eight weeks, and the price is fixed and agreed before work begins.

Two ways to work with us

Continuous Monthly Development: Send tasks whenever they arise. With Care, everything runs in writing at one fixed monthly price: no estimates to approve, no cost overruns.

Care Plus gives you everything in Care at its own fixed monthly price, plus up to two hours of meetings per month with a Project Manager or any 1902 Software expert (for planning, advice, and technical discussion), up to two ongoing tasks at a time, and up to two developers working on your tasks at the same time.

Care Ultimate is for ongoing engagements, often across multiple systems, that need close collaboration: a fixed price for every task or group of tasks, approved by you before work begins, people with the right expertise added to your project as your needs grow, and meetings with any 1902 Software expert whenever you need them (billed at the going project management rate for the actual time spent).

Read the full details here.

Fixed Price Projects: For a single, well-defined branding project (a new build, a major upgrade) you get one agreed price for the whole thing, fixed before work begins.

Large projects typically start with a Project Scoping phase at an agreed, prepaid fixed price. The purpose is to precisely define what will be built and to establish the final price. This ensures full clarity for both you and us before development begins.

How we use AI

Our designers use modern AI-assisted tools in research and design exploration; every concept and every final asset is thoroughly reviewed, tested, and verified by experienced designers.

Free, no-commitment

Commonly asked questions

What's the difference between logo design and brand identity design?

The logo is your mark; brand identity is the complete visual system around it: colors, typography, supporting elements, guidelines, and applications.

How many concepts and revisions are included?

Around three initial concepts; you pick a direction, and we refine it in real-time sessions until you approve, then prepare all the variations.

Rebrand or just a new logo, how do I decide?

Rebrand when the business has fundamentally changed; refresh when the brand is valued but looks dated. We’ll tell you which one your situation calls for.

What files do I receive?

Original AI vector files, PNG/SVG/JPG exports, logo versions for every background, and complete brand guidelines.

How long does a branding project take?

Most projects run from discovery to final delivery in four to eight weeks; complex rebrands with many deliverables can take longer, and you get the timeline with the fixed price.

Can you apply the new identity to our website and shop?

Yes. We design and build websites, webshops, and apps, so your new identity extends directly into your digital platforms with no handoff between agencies.

Let’s build smarter solutions together
Book a consultation to explore how AI and 1902 Software can transform your next ecommerce project — faster, smarter, and more cost-efficient.
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No budget surprises

Because all prices are fixed.

No lock-in, stop anytime.

Continuous Monthly Development or Fixed Price Projects — it's your choice.

Unbeatable fixed prices

Transparent pricing with no hidden costs.