Magento ecommerce design optimized for user experience

We design webshops that look good and sell. Whether you choose a theme or want a custom design, our ecommerce UX-certified designers have both the know-how and skills to do that.

Magento web design

Guided by standards learned from Baymard Institute and Interaction Design Foundation, as well as your data and our experience, our team of certified designers optimize your ecommerce site not only for great user experience but also for high conversions.

We either design webshops from scratch or modify purchased Magento themes depending on your requirements. We also offer help with branding, banners, video editing, promotional graphics, and other marketing-related activities to help with your omnichannel strategy.

1902 has done an excellent job on our website. They care about optimizing both big issues and smaller detailed ones. The service level is high and the reply rate is impeccable.

Azra Bihorac
E-commerce Manager

This means that we will design your webshop without basing it on a purchased theme. You’ll collaborate with our Creative Director and a web designer who will conceptualize your ecommerce theme and unique interface while incorporating your brand.

After planning, our design team will create mockups for the six main pages of your webshop:

  • Front page
  • Product page
  • Category page
  • Checkout pages (often consists of two or more pages)
  • Content pages (a general layout for all pages of text, e.g., terms & conditions, about the company, etc.)
  • 404 page (the page that appears when a visitor tries to access a page that does not exist, e.g., a product that’s no longer available). Here, for instance, we can show an offer rather than displaying a page that says “404 – This page does not exist”.
  • If your web shop has a customer login section, then we’ll also create a design for that.

You can have, for example, 2-3 different options for a product page so that you can choose a certain theme depending on the products to be displayed. Once you have chosen a ‘look’ we then refine it in collaboration with you.

When designing a theme from scratch, you have the complete freedom to conceptualize your shop’s theme and decide on the pages’ layouts. The downside is it costs more and it’s time-consuming to build an ecommerce site this way.

When you buy a Magento theme, you don’t need to go through the process discussed above. Most themes, when customized slightly to adapt to your branding, actually end up looking unique and custom-made.

Can you modify a purchased Magento theme?

Modifying an existing theme is actually the norm for many Magento webshop owners. However, if you intend to make a lot of changes to a theme, it may be faster and less expensive to have your webshop designed from scratch instead.

It is relatively easy to change the following in themes:

  • Theme colors
  • Fonts
  • Content pages

Learn more about choosing between a custom design or a template.

It’s important to choose a theme based on your brand, preference, and marketing strategies. In addition, you must consider:

  • The theme should load quickly. First, people are impatient and will not wait for a slow page to load. Second, a page that loads slowly has a negative effect on Google rankings.
  • The more templates available in the theme, the better. It gives you the flexibility to have different layouts on the product or category pages.

It’s important to choose a theme based on your brand, preference, and marketing strategies. In addition, you must consider:

  • The theme should load quickly. First, people are impatient and will not wait for a slow page to load. Second, a page that loads slowly has a negative effect on Google rankings.
  • The more templates available in the theme, the better. It gives you the flexibility to have different layouts on the product or category pages.