What does it mean to “design from scratch”? This means that you’ll collaborate with a web designer or creative director who will conceptualize the theme of your e-commerce website’s unique interface while incorporating your brand, designing your shop’s six main pages down to its sub-pages: Front page Product page Category page Checkout pages (often consists of two or more pages) CMS page (It’s a general layout for all pages of text, e.g., terms & conditions, and the like.) 404 page (It’s the page that appears when a visitor tries to access a page that does not exist, e.g., a product that’s no longer available). Here, for instance, we can show an offer rather than displaying a page that says “404 – This page does not exist”. You can have, for example, 2-3 different options for a product page so that you can choose a certain theme depending on the products to be displayed. When designing a theme from scratch, you have the complete freedom to conceptualize your shop’s theme. The downside is, it costs more and it’s time-consuming to build an e-commerce website this way. Purchased theme When you buy a Magento theme, you don’t need to go through the process discussed above. Thus, you save both time and money. How to select a Magento theme It’s important to choose a theme based on your brand, preference, and marketing strategies. In addition, you must consider: The theme should be responsive. It must adapt to various screen sizes and mobile devices like smartphones and tablets. The theme should load quickly. Load time is very important. First, people are impatient and will not wait for a slow page to load. Second, a page that loads slowly has a negative effect on Google rankings. The more templates available in the theme, the better. It gives you the flexibility to have different layouts on the product or category pages. Can you modify a purchased Magento theme? Yes, which can be good and has been the norm for many Magento webshop owners. But if you intend to make a lot of changes, it may be better and cheaper to have your webshop designed from scratch. It is relatively easy to change: Theme colors Fonts CMS pages Making changes to a theme layout can be time-consuming. You must be careful not to make too many changes in the theme because doing so can end up being more expensive than designing the webshop from scratch. It’s a balancing act. 1902 Portfolio View all cases» Don’t get left behind. Plan your upgrade to Magento 2. Magento is ending support for its 1.x versions on June 2020. Are you ready for the next step? Read our handy guide on things to consider when upgrading from Magento 1 to 2. Learn more Where to buy Magento themes There are many online marketplaces where you can buy Magento themes. Below are frequently visited sites: https://themeforest.net/category/ecommerce/magento https://www.templatemonster.com/magento-themes.php https://rockettheme.com/magento/themes https://www.mojomarketplace.com/themes/magento Contact us if you need custom Magento theme development. We can help you find a theme—or we can design your online shop from scratch. Since 1998, we have completed IT projects of all sizes and complexities. We have extensive experience not only in programming but also in web design, modifications, and integrations. When a project is completed, the same team who developed your e-commerce website will also be the same team that will provide the subsequent support. At 1902 Software, you’ll always work with the same team for consistency and stability.