Here's how IP geotargeting can optimize user experience
Published on August 09, 2020
Last modified on May 19, 2022
Published on August 09, 2020
Last modified on May 19, 2022
Estimated reading time: 2 minutes
IP geolocation means geographically mapping the location of the device’s IP address. It provides location information such as country, state, city, and others. The user’s current country location can automatically be determined using IP Geo-Targeting.
This technology can be used in the following:
For sites that have multiple languages or stores, instead of having the users manually change the site using the switcher, users can be redirected to the proper site at the first visit.
There are two ways to implement the redirection:
(Figure 1: An illustration on the automatic redirection to the correct site view based on the user's IP address.)
(Figure 2: A sample pop-up that gives users the option to load the proper site based on their location.)
With IP Geo-Targeting, the user’s current country location can be pre-selected in various website forms. Pre-selecting a country allows users to fill them out faster, especially during checkout.
Here are the advantages of the correct pre-selected country:
(Figure 3: The country selected is Denmark, the State/Province field is only optional.)
(Figure 4: The country selected is Germany, the State/Province field is required.)