UX audit and user experience review that identifies conversion barriers
What you get from our user experience audit
Comprehensive testing report
Detailed documentation of every issue we find, categorized by severity and impact on user experience.
Actionable recommendations
Clear, prioritized steps to fix problems and optimize for better conversion rates.
Cross-device validation
Testing on actual desktop browsers, tablets, iOS and Android devices to catch platform-specific issues.
Optional consultation
A walkthrough meeting with your team or developers to discuss findings and implementation priorities.
You can commission our UX audit as a standalone service or combine it with our other review packages—code review, technical audit, or SEO and speed audit—for complete system analysis.
Why website usability testing matters for conversions
Most conversion problems aren’t mysterious—they’re functional. Forms that fail on mobile. Checkout flows that confuse users. Navigation that hides critical information. Search that doesn’t work.
Our UX audit methodology identifies these issues systematically:
Functionality testing
We verify that every button, form, link, and interactive element works as users expect across all devices and browsers.
User flow analysis
We simulate real user journeys—account creation, checkout, search, navigation—to find where processes break down or create friction.
Drop-off identification
Using your existing analytics data (Google Analytics, heatmaps, session recordings), we pinpoint where users abandon and why.
Standards verification
We cross-check your implementation against UX best practices developed from research and decades of building web and app projects.
What we test during a UX audit
For websites and webshops
Standard pages tested
- Homepage
- About Us
- Contact Us
- Privacy Policy and legal pages
- Content pages (blogs, articles, information pages)
- Special functionality pages (custom calculators, request forms, configurators)
Ecommerce-specific pages
- 5 category pages (randomly selected for representative coverage)
- 5 product pages (randomly selected across different product types)
- Shopping cart
- Checkout flow
- Special ecommerce features (wishlists, comparison tools, store locators)
Functional elements tested
- Header navigation and mega menus
- Favicon and logo display
- Website or language switchers
- Account functionality (signup, login, password recovery)
- On-site search and search results
- Cart features (add, update, remove items)
- Featured products and recommendations
- Conversion forms (contact, newsletter subscription)
- Category and product listing features (viewing options, sorting, filtering)
- Product information display (images, descriptions, specifications, pricing)
- Vouchers and discount code application
- Payment summary and order review
- Checkout features (form validation, address handling, success confirmation)
For mobile applications
Testing scope
All major sections and screens
iOS and Android versions
Multiple OS versions for compatibility
Device-specific interactions (gestures, orientation, notifications)
Offline functionality and error states
App usability testing methodology
Mobile apps introduce unique user experience challenges—smaller screens, touch interfaces, varying OS behaviors, and connectivity issues. Our app usability testing covers:
Navigation patterns
Tab bars, hamburger menus, gesture controls, and screen transitions evaluated for intuitiveness and accessibility.
Touch interactions
Button sizes, tap targets, swipe gestures, and multi-touch functionality tested against platform guidelines.
Form usability
Input fields, keyboards, autofill, validation, and error messaging optimized for mobile contexts.
Performance perception
Loading states, progress indicators, transitions, and feedback mechanisms that keep users informed.
Platform consistency
iOS and Android design patterns followed appropriately while maintaining brand identity.
How we identify and prioritize conversion issues
Finding problems is only valuable if you know which ones to fix first. Our user experience audit includes:
Impact scoring
Issues ranked by how severely they affect user experience and conversion potential.
Frequency analysis
Problems affecting all users vs. edge cases that impact specific segments.
Fix complexity assessment
Quick wins identified separately from issues requiring significant development.
Data-driven validation
When you provide Google Analytics, heatmaps, or session recordings, we validate our findings against real user behavior patterns to prioritize issues actually causing abandonment.
Design review
Design is subjective, but it’s not arbitrary. If you want an objective assessment of how your current design affects usability and conversions, we can include design evaluation in your UX audit.
We review:
- Visual hierarchy and information architecture
- Color contrast and accessibility
- Typography and readability
- Whitespace and content density
- Call-to-action prominence and clarity
- Brand consistency and professionalism
Our feedback focuses on functional design issues—elements that confuse users, create distrust, or reduce conversion likelihood—not personal aesthetic preferences.
What happens after your website usability testing
You receive a comprehensive document compiling:
- All issues found during testing
- Severity classification for each issue
- Recommendations for fixes
- Optimization suggestions based on best practices
- Screenshots and examples where relevant
Optional consultation meeting
We can walk through findings with you or your development team, answer questions, prioritize implementation, and clarify technical details.
Implementation flexibility
Take the report to your existing developers, hire another agency, or work with our development team to implement fixes. The choice is yours.
Why businesses choose our UX audit services
Real project experience since 1998
We've built and tested thousands of websites, ecommerce stores, and applications. We know what works and what breaks.
Cross-industry perspective
Testing projects across industries means we've seen most problems before and know proven solutions.
Completely in-house
Every tester works directly for 1902 Software. You get consistent quality and institutional knowledge.
Data-informed approach
When you provide analytics, we validate findings against actual user behavior rather than relying solely on hypothetical issues.
Ready to find what's hurting your conversions?
Whether you’re experiencing high bounce rates, cart abandonment, low engagement, or simply want an objective assessment of your user experience—let’s identify what’s holding your website or app back from converting better.
Book a consultation to discuss how our UX audit can uncover the specific issues affecting your conversions.
Commonly asked questions
What's included in a UX audit versus what costs extra?
The standard UX audit includes comprehensive functionality testing across devices and browsers, user flow analysis, conversion barrier identification, and a detailed report with prioritized recommendations. Optional add-ons include a consultation meeting to walk through findings with your team, design review evaluating visual hierarchy and accessibility, and combination packages with code review, technical audit, or SEO analysis for complete system assessment.
How long does a UX audit take from start to final report delivery?
Timeline depends on the scope and complexity of your website or app. A standard website audit typically takes 1-2 weeks from kickoff to report delivery. Ecommerce stores with extensive catalogs and checkout flows may take 2-3 weeks. Mobile apps requiring testing across multiple OS versions and devices follow a similar timeline. We provide a specific timeline estimate during initial scoping.
Do you just identify problems, or do you also fix them?
We identify problems and provide actionable recommendations in the audit report. Implementation is separate—you can take the report to your existing developers, hire another agency, or work with our development team to implement fixes. The choice is yours. The audit focuses on finding issues and prioritizing solutions; implementation services are available if you want us to handle that as well.
What makes your UX audit different from just using Google Analytics or heatmap tools?
Analytics and heatmaps show you where users drop off, but not always why. Our UX audit combines data analysis with hands-on testing—we actually use your site or app like a real user would, testing every interactive element, form, and workflow across devices and browsers. When you provide analytics data, we validate findings against actual user behavior to confirm which issues truly impact conversions versus edge cases. You get the “what” from data plus the “why” from systematic testing.
How many pages or screens do you test during an audit?
For websites, we test standard pages (homepage, about, contact, legal), functional elements (navigation, search, forms, account features), and for ecommerce, we randomly select 5 category pages and 5 product pages plus the full checkout flow. For mobile apps, we test all major sections and screens across iOS and Android. If your site has unique functionality beyond standard pages, we scope that separately to ensure comprehensive coverage.
What do you need from us to conduct a UX audit?
We need access to your website or app (live URL or staging environment), admin credentials if testing requires login functionality, and optionally, access to Google Analytics, heatmaps, or session recordings to validate findings against real user behavior. For mobile apps, we need access to TestFlight (iOS) or the Google Play Console (Android) to install and test the app. The more data you provide, the more we can prioritize issues based on actual impact.
Book a consultation to explore how AI and 1902 Software can transform your next ecommerce project — faster, smarter, and more cost-efficiently.