Website design services that drive business results
Why website design matters for your business
A well-designed website does more than look professional. It guides users toward action, communicates value clearly, and adapts to how people actually browse and make decisions.
First impressions happen fast
Users form opinions about your site within milliseconds. Professional website design establishes credibility immediately, signaling that your business is established, trustworthy, and worth their time.
Conversions depend on design decisions
Button placement, form length, navigation structure, color contrast, content hierarchy—these design choices directly impact whether visitors complete the actions you want them to take.
Mobile users expect responsive web design
More than half of web traffic comes from mobile devices. Responsive web design ensures your site works seamlessly across smartphones, tablets, and desktops without separate mobile versions.
User experience drives retention
Confusing navigation, slow load times, and poor information architecture frustrate users and send them to competitors. Strategic website design and development removes friction and keeps users engaged.
Website design services we offer
We create designs for the core pages that define your digital presence, following research-backed standards to ensure both visual appeal and functional effectiveness.
Home page design
Most visitors land here first. We design home pages that establish credibility, communicate your value proposition clearly, and guide users toward the most important sections of your site through strategic visual hierarchy.
Content page design
These pages showcase your offerings, expertise, and differentiators. We design content pages that balance readability with visual interest:
- CMS pages with text, images, and downloadable content
- About pages that build trust and connection
- Contact pages and submission forms optimized for conversion
- Blog layouts that encourage reading and sharing
- Custom service or product pages tailored to your offerings
Form and conversion point design
Contact forms, lead capture, newsletter signups, demo requests—we design these critical conversion points to maximize completion rates through clear labels, logical flow, and minimal friction.
Custom website design vs theme-based design
When you work with us, you choose the approach that fits your timeline, budget, and brand requirements.
Theme-based website design
We start with proven themes and customize them to match your brand identity, color palette, and content needs. This approach delivers professional results faster and works well when you need a solid web presence quickly without extensive custom development.
Custom website design
We design your entire site from scratch, building wireframes, creating unique layouts, and crafting every visual element specifically for your brand, industry, and target audience. Custom design gives you complete control over every detail and creates differentiation that theme-based approaches can't match.
Both approaches receive the same attention to conversion optimization, responsive web design principles, and user experience best practices. The difference lies in the level of uniqueness and the time required to launch.
How we collaborate on your website design
We start with structure
For custom website design, we begin with wireframes that establish layout, navigation, and content hierarchy before visual design begins. For theme-based projects, we identify themes that align with your needs and start customizing from there.
We design before we meet
We create initial Figma mockups before our collaboration session, so you see our design thinking and can react to something tangible rather than starting from a blank canvas.
We refine together in real time
During virtual meetings, you see changes happen instantly as we adjust colors, layouts, typography, spacing, and content based on your feedback. Often, you leave the meeting with a working prototype. All designs are created in Figma, giving you editable source files and interactive prototypes that work seamlessly with any development team.
We blend expertise with industry knowledge
The collaboration combines our design experience, research-backed UX principles from institutions like the Baymard Institute and Interaction Design Foundation, and your understanding of your customers and industry.
This process delivers better results than purely asynchronous feedback loops because decisions happen faster, misunderstandings get resolved immediately, and you see exactly how design changes impact the overall experience.
Why businesses choose 1902 Software for web design services
Trained in conversion optimization
Our designers pursue ongoing training in conversion principles and UX best practices. We design with conversion optimization built in from the start, not added as an afterthought.
Decades of digital experience
1902 Software has been building software since 1998. Our design team brings years of web interface experience and understands fundamental principles that remain effective as trends change.
Active global client base
Active projects across Europe, Australia, New Zealand, and North America keep our design sensibilities sharp and our solutions relevant. We're building for today's users, not yesterday's standards.
Real-time collaboration from anywhere
Geography doesn't limit our ability to work together effectively. Virtual collaboration sessions give you direct input on design decisions as they happen.
Ready to discuss your website design project?
Whether you’re launching a new site, refreshing an outdated design, or building something completely custom—let’s talk about what’s possible for your business.
Book a consultation to explore how 1902 Software can deliver website design services that drive measurable results for your business.
Commonly asked questions
What's the difference between custom website design and theme-based design?
Custom design builds every page from scratch—unique layouts, wireframes, and visual elements created specifically for your brand, industry, and audience. Theme-based design starts with a proven template and customizes it to match your brand identity, colors, and content. Both receive the same attention to conversion optimization and responsive design. The difference is the level of uniqueness and launch timeline. Theme-based delivers professional results faster; custom gives you complete creative control and brand differentiation.
How does the real-time design collaboration actually work?
We create initial mockups in Figma before our first session, so you’re reacting to something tangible rather than starting from a blank canvas. During virtual meetings, you see changes happen instantly as we adjust layouts, colors, typography, and content based on your feedback. Most sessions end with a working prototype you can interact with or share with stakeholders. Geography doesn’t limit the process—everyone participates remotely.
What pages do you design as part of a standard website project?
We design the core pages that define your digital presence: homepage, content and service pages, about page, contact page with optimized forms, and blog layout if needed. For custom projects, we also create wireframes establishing navigation structure and content hierarchy before visual design begins. Every page is designed for desktop, tablet, and mobile viewports.
Why does website design matter more than just picking a good-looking template?
Design directly impacts whether visitors take action. Button placement, form length, navigation structure, content hierarchy, and color contrast all influence conversion rates. A professionally designed site also establishes credibility within the first few seconds—users form opinions about trustworthiness almost instantly. Beyond aesthetics, strategic design removes friction, guides users toward the actions you want them to take, and keeps them engaged rather than sending them to competitors.
Is responsive web design included, or is it an add-on?
Responsive design is built into every project from the start—it’s not an add-on. All mockups are designed for desktop, tablet, and mobile viewports, ensuring your site works seamlessly across devices without separate mobile versions.
Do you handle both the design and the development, or just the design?
We can handle both. Approved Figma designs move to our in-house development team for implementation, so there’s no handoff friction between designers and developers. If you have your own development team, we deliver editable Figma source files, interactive prototypes, and developer-ready specifications that work with any team or platform.
Book a consultation to explore how AI and 1902 Software can transform your next ecommerce project — faster, smarter, and more cost-efficient.