Ecommerce website design that removes friction from purchase
Ecommerce website design for critical pages
We design mockups for the pages that matter most to your revenue, optimizing each one for its specific role in the customer journey.
Homepage design that directs and converts
Most customers land on your homepage first. We design homepages that serve as effective starting points—clearly communicating what you sell, who you serve, and how to navigate to relevant categories and products. Strategic placement of featured products, categories, promotions, and trust signals creates clear paths forward without overwhelming visitors.
Category page design for product discovery
Category pages determine whether customers find what they’re looking for or leave frustrated. We design category layouts that make product discovery intuitive through effective filtering systems, clear product grid layouts, strategic use of imagery and information hierarchy, and sorting options that match how your customers shop.
Product page design that converts browsers into buyers
Product pages are where sales happen or fall apart. Our product page design showcases value through high-quality product imagery, persuasive yet scannable product descriptions with WriteText.ai, strategic placement of calls-to-action, trust signals like reviews and guarantees, and clear presentation of variants, sizes, or configuration options.
Cart and checkout page design that reduces abandonment
Cart abandonment costs ecommerce businesses significant revenue. We design checkout flows that lower abandonment rates by streamlining the number of steps required, providing clear progress indicators, offering guest checkout options, displaying security badges and payment options, showing order summaries throughout the process, and eliminating unnecessary form fields.
Every design decision in the checkout process aims to reduce friction and build confidence that the transaction will complete smoothly.
Custom ecommerce website design process
When you need ecommerce web design built from scratch, our process ensures your unique brand and business requirements shape every design decision.
Discovery and designer assignment
We assign one or more designers to your project who study your brand identity, research your industry and competitive landscape, analyze your target audience behavior and preferences, and review your specific requirements and business goals.
Homepage design and initial feedback
We begin with homepage design, incorporating the most important elements you've defined: brand expression, key product categories, promotional areas, and navigation structure. You review the initial design and provide feedback. Often, we conduct real-time revision sessions where you watch design updates happen live and provide immediate direction—accelerating the refinement process significantly.
Complete page mockups across devices
Once homepage design is approved, we create mockups for other key pages including category pages, product detail pages, cart and checkout flows, account/login pages, and content pages like About or FAQ. All mockups are designed for desktop, tablet, and mobile viewports, ensuring consistent experience across devices.
Development handoff and ongoing design support
Approved Figma mockups move to our development team for implementation. Throughout development, designers remain involved for consultation on technical constraints, minor design assistance like image editing, refinement as we test actual functionality, and final review once implementation is complete.
This collaborative approach ensures design intent translates accurately into the finished ecommerce website.
Theme-based ecommerce design services
Most businesses choose a theme-based approach to save time and budget while still achieving professional results. Our design team customizes existing themes to align with your brand.
What we customize:
- Visual identity elements (colors, typography, spacing)
- Header and navigation structure
- Homepage layout and featured sections
- Product page templates
- Imagery and graphics throughout
- Custom graphics for promotions and seasonal campaigns
Theme customization delivers faster launch timelines while maintaining the flexibility to adjust design as your business evolves.
Real-time design collaboration regardless of location
Our design process makes geographic distance irrelevant through modern collaboration tools and workflows.
Wireframes or direct design
For custom ecommerce website design, we typically start with wireframes to establish structure and flow before visual design begins. Theme-based projects skip wireframes and move directly to visual customization based on the selected template.
Virtual collaboration sessions
We create initial mockups in Figma, then schedule real-time design refinement sessions online. During these sessions, you comment and suggest changes while the designer updates the design immediately. By the end of each session, you have a working prototype to test yourself or share with colleagues and stakeholders.
This approach eliminates the multi-day revision cycles typical of traditional design workflows.
Designers with ecommerce expertise and certification
Our designers bring years of ecommerce website design experience, supported by formal training and certification from Interaction Design Foundation and Baymard Institute—institutions recognized for research-based UX methodologies.
Collaboration approach to ecommerce web design
Designing your webshop is a partnership where we combine our design expertise with your industry-specific insights to create solutions that drive customer behavior and sales.
Our design contribution
We bring proven ecommerce expertise to optimize your store's performance. This includes advising on layout optimization across different screen resolutions, selecting or sourcing appropriate product imagery, implementing effective UI patterns for filtering and navigation, and ensuring your store meets accessibility standards.
Your business insight
You provide the critical context that shapes design decisions—customer purchasing patterns, industry-specific expectations and norms, competitive positioning considerations, and operational constraints that affect how your store should function.
How collaboration works in practice
If your customers typically make repeat purchases, you inform us so we design account features that let them view order history and quickly reorder. If your products require technical specifications, you guide us on the right information hierarchy to help customers make informed decisions.
This combination of design expertise and business knowledge produces an online store that works effectively for your specific market and customer base.
Additional design services for ecommerce businesses
Beyond the webshop itself, we support your complete digital strategy with complementary design services including:
Brand identity and visual systems
Logo design and brand guidelines that establish consistent visual identity across all customer touchpoints.
Marketing and promotional graphics
Ad banners for Google Display, Meta, and other platforms. Social media post templates and seasonal campaign graphics. Newsletter design and email marketing templates.
Product imagery optimization
Photo editing and enhancement for existing product images. Background removal and consistent styling. Image resizing and optimization for web performance.
Seasonal and promotional design
Holiday-themed banners and graphics. Sale and discount promotional materials. Special event or product launch designs.
These services ensure visual consistency across every customer interaction with your brand.
Ready to increase your ecommerce conversions?
Whether you need custom ecommerce website design built from scratch or professional customization of an existing theme—let’s discuss how design focused on user experience and conversion optimization can improve your online sales.
Book a consultation to explore how 1902 Software’s ecommerce web design services deliver both visual quality and measurable revenue impact.
Commonly asked questions
What's the difference between custom ecommerce design and theme-based design?
Custom ecommerce design builds every page from scratch—homepage, categories, product pages, and checkout—designed specifically around your brand, products, and customer behavior. Theme-based design starts with a proven ecommerce template and customizes it to match your brand and requirements. Theme-based delivers faster launch timelines at lower cost while still achieving professional results. Custom design makes sense when your brand positioning or product type requires a unique shopping experience that templates can’t deliver.
Which pages do you actually design for an ecommerce store?
We design the pages that matter most to revenue: homepage, category pages, product detail pages, cart, and checkout flow. Each page gets optimized for its specific role in the customer journey—homepage for direction and first impressions, category pages for product discovery, product pages for conversion, and checkout for reducing abandonment. Account, login, and content pages like About or FAQ are also included in the full mockup set.
How does the real-time design collaboration work?
We create initial mockups in Figma, then schedule online sessions where you watch design updates happen live. You comment and suggest changes, and the designer implements them during the call—no waiting days for revisions. Sessions end with working prototypes you can interact with or share with stakeholders. You can bring colleagues into any session regardless of location.
What specifically reduces cart abandonment in your checkout designs?
We streamline the number of steps required, add clear progress indicators, offer guest checkout options, display security badges and payment options prominently, show order summaries throughout the process, and eliminate unnecessary form fields. Every element in the checkout flow is designed around one goal: reducing friction and building confidence that the transaction will complete smoothly.
Do you work with product photography, or do I need to provide images?
We optimize existing product imagery through photo editing, enhancement, background removal, and consistent styling. We also handle image resizing and web performance optimization. If your product photos need professional photography, we can advise on what works best for your product type, but the photography itself falls outside our design services.
What happens after the ecommerce design is approved?
Approved Figma mockups move to our development team for implementation. Designers stay involved throughout development for consultation on technical constraints, minor design adjustments, refinement during testing, and a final review once implementation is complete—so design intent translates accurately into the finished store.
Book a consultation to explore how AI and 1902 Software can transform your next ecommerce project — faster, smarter, and more cost-efficient.