Web design services optimized for user experience and conversions
Our approach combines research-backed user experience design principles from institutions like Baymard Institute and Interaction Design Foundation with decades of practical experience. Whether you need ecommerce website design, mobile app interfaces, or complete branding—we design for real business outcomes, not just visual appeal.
What we design
Digital products and interfaces
- Ecommerce stores - optimized product and category pages
- Corporate websites and landing pages
- Mobile apps (iOS and Android)
- Web applications and dashboards
Marketing and brand materials
- Digital ad graphics (Google Display, Meta Ads, and others)
- Social media content and templates (Facebook, Instagram, X, etc.)
- Logos, icons, and brand identity
- Print collaterals (brochures, magazines, business materials)
Every project starts with understanding your business goals, target audience, and technical requirements. We design solutions that work within your constraints while pushing for better user experience and higher conversion rates.
How we work: streamlined collaboration regardless of location
Our design process eliminates the back-and-forth delays typical of traditional design work.
Initial draft and real-time refinement
We create initial design concepts in Figma, then schedule online collaborative sessions where you see designs evolve in real time. Comment, suggest changes, and watch our designers implement feedback during the call—no waiting days for revisions.
Immediate prototypes you can test
Sessions end with working prototypes you can interact with, share with stakeholders, or test with users. This modern approach saves time and includes remote team members who couldn't attend physical meetings.
Flexible involvement
Bring colleagues, stakeholders, or subject matter experts into design sessions regardless of their location. Everyone sees the same design, contributes input, and leaves with shared understanding of the direction.
Design tools and delivery
We design in Figma, providing you with interactive prototypes, editable source files, and developer-ready specifications. Your designs remain accessible and transferable—no proprietary formats that lock you in.
AI-enhanced design services that maintain human creativity
We integrate AI tools to accelerate repetitive tasks, generate concept variations, and optimize production workflows—but design decisions remain human-driven.
What AI handles
- Rapid generation of layout variations for testing
- Background removal and image pre-processing
- Pattern recognition for accessibility compliance
- Asset resizing and format optimization
What designers control
- Creative direction and conceptual thinking
- User experience decisions based on research
- Brand consistency and visual harmony
- Strategic problem-solving for business goals
AI enhances our efficiency. Human expertise ensures quality, originality, and strategic alignment with your objectives.
Ecommerce design that removes friction from purchase
Your ecommerce site exists to generate sales. We design shopping experiences that guide customers smoothly from product discovery to checkout completion.
Product presentation and navigation
Clear category structures, intuitive filtering, high-quality product imagery, and information hierarchy that helps customers find what they need quickly.
Conversion-focused design decisions
Strategic placement of calls-to-action, streamlined checkout flows, mobile-optimized layouts, and trust signals that reduce purchase anxiety.
Theme-based or custom approaches
Start with proven ecommerce themes and customize them for your brand, or commission fully custom designs when your product requires unique functionality or brand expression.
Website design that convert visitors into customers
Your website represents your business online. We create website designs that make strong first impressions while optimizing for leads, signups, downloads, and other actions that matter to your growth through:
Business-focused design strategy
Understanding your audience, their intent, and the actions you want them to take shapes every design decision—from layout to content hierarchy to visual emphasis.
Custom or theme-based options
Choose fully custom UI/UX designed specifically for your needs, or select cost-effective theme-based approaches that deliver professional results faster. Both paths prioritize user experience design and conversion optimization.
UI/UX design for mobile apps
We design mobile app interfaces guided by platform-specific best practices and user research, creating experiences that feel native, intuitive, and engaging.
What we offer:
Platform expertise
iOS and Android apps with interfaces that follow platform conventions while expressing your brand. Customer-facing apps that delight users or internal tools that improve team productivity.
Research-driven decisions
User flows informed by behavior patterns, interface elements tested for usability, and interaction designs validated against real-world usage scenarios.
Digital advertising and social media content
Effective visual content captures attention in crowded feeds and drives engagement with your brand.
Concept development and execution
We don't just execute your ideas—we brainstorm concepts, suggest approaches based on proven patterns, and create graphics optimized for specific platforms and ad formats.
Multi-format capabilities
Static graphics, animated content, video editing, and responsive formats that work across devices and platforms. Assets sized and optimized for Meta Ads, Google Display Network, LinkedIn, and emerging channels.
Logo design and brand identity development
Strong branding differentiates you from competitors and creates recognition across customer touchpoints.
Strategic brand development
Research into your industry landscape, target audience preferences, and competitive positioning informs brand strategy before visual design begins.
Complete branding identity
Logo design services paired with color palettes, typography standards, iconography, and usage guidelines that ensure consistent brand expression across all materials.
Graphic design for print and digital assets
Beyond websites and apps, we handle the full spectrum of graphic design services your business requires.
Digital and print production
Icons and illustrations, image editing and retouching, magazine and brochure layout, marketing collaterals, and presentation design.
Consistent quality across formats
Whether designing for screen or print, we maintain visual consistency that reinforces your brand while adapting designs for medium-specific technical requirements.
Design standards we follow
Our user experience design methodology incorporates established research and usability principles:
Accessibility compliance
WCAG guidelines for inclusive design that serves users with diverse abilities
Mobile-first thinking
Responsive designs that work seamlessly across device sizes and capabilities
Conversion optimization
Interface patterns proven to reduce friction and increase desired user actions
Performance considerations
Asset optimization and design decisions that support fast loading times
Usability testing
Validation with real users to identify confusion points before launch
Ready to improve your digital presence?
Whether you need ecommerce website design that increases sales, UI/ UX design services for a new application, or complete brand identity development—let’s discuss how our designers can solve your specific business challenges.
Book a consultation to explore how 1902 Software’s web design services deliver both visual quality and measurable results.
Commonly asked questions
What's the difference between custom design and theme-based design?
Custom design means building your interface from the ground up—every layout, interaction, and visual element designed specifically for your brand and goals. Theme-based design starts with a proven template and customizes it to match your brand, audience, and functionality needs. Both paths prioritize user experience and conversion optimization. The right choice depends on your budget, timeline, and how unique your product or brand positioning needs to be.
How does the collaborative design process actually work?
We create initial concepts in Figma, then schedule online sessions where you see designs evolve in real time. You comment, suggest changes, and watch designers implement feedback during the call—no waiting days for revisions. Sessions end with working prototypes you can interact with, share with stakeholders, or test with users. You can bring colleagues or subject matter experts into any session regardless of location.
Does AI replace your designers, or how does it factor into the process?
AI handles repetitive tasks—layout variation generation, background removal, image processing, asset resizing, and accessibility pattern recognition. Creative direction, user experience decisions, brand consistency, and strategic problem-solving remain entirely human-driven. AI enhances efficiency; designers control quality, originality, and alignment with your business goals.
What does logo design and brand identity actually include?
Logo design is paired with a complete brand identity system: color palettes, typography standards, iconography, and usage guidelines that ensure consistent brand expression across all materials. We research your industry landscape, target audience preferences, and competitive positioning before any visual design begins—so the brand strategy is grounded in data, not guesswork.
Do you handle design and development, or just the design?
We deliver designs in Figma with interactive prototypes, editable source files, and developer-ready specifications. If you also need development, our in-house team builds what we design—so there’s no handoff friction between designers and developers. If you have your own development team, our files are format-agnostic and transferable.
What types of design work do you handle beyond websites?
Beyond websites and ecommerce, we design mobile app interfaces for iOS and Android, digital advertising graphics for Google, Facebook, Instagram, and LinkedIn, social media content and templates, logos and brand identity, and print collaterals including brochures, magazines, and business materials. We also handle icons, illustrations, animation, motion graphics, and presentation design.
Book a consultation to explore how AI and 1902 Software can transform your next ecommerce project — faster, smarter, and more cost-efficient.