Who needs PIM?

Published on January 16, 2019
Last modified on February 23, 2021

Or more importantly, does your business need PIM?

Most business owners tend to think that PIM is only for large companies that manage and sell thousands of products. While it’s true that these kinds of businesses may be best suited for adapting a PIM system, the number of products in a company’s catalog is only one among several indicators of PIM’s necessity for a business.

Here are some things that you can consider in deciding whether a PIM is the right fit for your business, aside from SKU count:

1. You have a relatively small assortment of products but they consist of numerous variables that need a high level of customization.

Products with a large number of variants or frequently changing characteristics equal to a large volume of information that needs to be managed—a potentially complex and messy process that can be made efficient using PIM.

2. You adapt an omnichannel strategy.

If you have your own webshop, mobile app, and integrations with Facebook and Google shopping, etc., PIM makes it easier to distribute product information through these channels by having all data needed in a single place.

Thus, the need for manually updating information for each and every channel is eliminated. Even if the information needs to be tweaked for each channel, the customizations can still be done within the PIM system, avoiding inconsistency in the distributed product information.

3. The task of maintaining product information across different documents and files is being too tedious of a process and a pain to the company’s operations.

Perhaps the best indicator of PIM’s necessity is if the manual processes that you have in place are causing a strain to your team members and decreasing their productivity and efficiency by wasting time on repetitive tasks such as copying or rewriting product information across different distribution channels.

With manual processes, your team takes longer to update product information, while at the same time, the risk of having errors also increases—not a cost-effective practice at all.

4. You have plans on scaling up or moving to a different platform that might consist of a large-scale data migration.

You might also want to look a little bit into more long-term business plans.

Your current product information management setup may be serving you well at the moment, but as your business grows, prepare for the complexity of managing your product data to also increase.

Data migrations can also be a pain when your data is literally all over the place. Maybe your webshop is currently on WooCommerce, but you have future plans of migrating to Magento—PIM allows for a smoother transition into another platform and helps you get ready for these eventualities.

These are only surface factors, and as mentioned before, your business may have several other considerations that only you know. Nevertheless, this still serves as a good guide, at least a preliminary one, to help you better assess if your business really needs PIM.

Next: What are the benefits of using PIM? »