At its core, ERP integrates your disconnected processes into one system.
Instead of keeping track of your business resources through separate systems, you get a single platform that enables you to:
1. Perform interrelated business functions.
Every individual aspect of a business relates in one way or another, which is why keeping them connected is important if you want your business to run like a well-oiled machine.
Virtually all the essential functionalities needed for running your business can be managed in the ERP. Typical ERP modules include:
- Order management
- Human resources and payroll
- Inventory and warehouse management
- Logistics and fulfillment
- Customer relationship management (CRM)
- Project management
- Business intelligence and analytics
Though these functions can just as well be handled through individual systems, ERP makes the process easier by enabling these modules to share a single source of data (also stored in the ERP) and simplifying the workflow by providing a consistent look and feel of the user interface across different functions.
2. Integrate your processes and streamline your workflow.
ERP eliminates the hassle of repetitive manual tasks by having the key components of your business’ operation integrated into one central platform.
With your business functions well connected within the ERP system, there is no need for manual re-entry of data just to keep individual systems synchronized.
This leads to a more streamlined flow of information across your business—orders that come in from the webshop can reflect in or near real time in the inventory, accounting, CRM, or other functions as needed.
3. Save long-term with increased efficiency and reduced errors.
The risk of errors that come from manually copying and re-keying data on separate systems decreases as you automate your data flow. And with manual, low-value tasks out of the way, you get to focus your resources into optimizing your business practices and driving it towards growth.
4. Get reliable business insights.
When you manage your processes in separate systems, it can be hard to get a complete overview of your business.
ERP enables you to have an up-to-date perspective on data concerning the various aspects of your business. Since such data are also conveniently located in one place, you get to see the complete picture, which lets you identify opportunities more easily and be more proactive in addressing potential issues within your operation.
5. Enhance customer experience.
There are so many things that factor into a great customer experience.
There’s not only the quality of your product or service, or how well you provide customer service, but also all the other various touchpoints in a customer’s journey, including the way they get exposed to your brand, the ease of shopping within your e-commerce site, or how fast it takes to get an order processed and delivered.
ERP helps you improve the parts of your business affecting these factors.
With automated processes, you get to shorten the order cycle, and with a standard source of data, errors are minimized so that your customers see consistent and up-to-date information throughout your different channels.
You can also utilize how your systems are connected to one another.
For example: aside from the basic pricing setup per product, you can further enhance your strategy by segmenting your customers based on the data and insights you’ve gathered, and configure specific pricing structures and discounts according to these segments.
With ERP integrated with your webshop, these customizations are then displayed according to the specific customer shopping on your site, giving them a personalized and more valuable shopping experience.