Technical SEO, AEO, and GEO Audit With Speed Optimization
What you get from our technical SEO, AEO, and GEO audit
Our audit combines industry-standard tools with decades of web development experience to identify issues that affect your search engine visibility, your eligibility to appear in AI-generated answers, and your user experience.
Available as standalone or combined package
You can purchase our technical SEO, AEO, and GEO audit and speed optimization as a standalone service, or combine it with our other review and audit packages for a complete site review. Check out the different packages here.
Technical SEO audit coverage
We combine industry-leading SEO platforms, AI-assisted analysis, and expert manual review to perform comprehensive technical SEO audits. Our process evaluates the factors that influence how search engines crawl, understand, index, and rank your website, while identifying opportunities to improve visibility, user experience, and site performance.
Crawlability and indexability
- HTTP status codes (3xx redirects, 4xx errors, and 5xx server errors)
- Robots.txt directives and crawl restrictions
- Crawl errors preventing search engine access
- Noindex directives and indexability issues
- XML sitemap accessibility, coverage, and errors
- Search engine discoverability and crawl efficiency
Site architecture and URL structure
- URL formatting, readability, and consistency
- Duplicate URLs serving the same content
- Internal linking structure and link distribution
- Orphan pages and crawl depth analysis
- Site hierarchy and information architecture
- Navigation structure and user pathways
On-page SEO and semantic markup
- Missing, duplicate, or poorly optimized page titles
- Meta description issues and optimization opportunities
- H1 tag implementation and heading hierarchy
- Semantic HTML structure (header, nav, main, article, section, footer)
- Accessibility-related markup considerations
- Content structure and document outline
- Canonical tag implementation and consistency
Images and media optimization
- Oversized image files affecting page performance
- Missing or non-descriptive alt text
- Image compression and format optimization opportunities
- Lazy loading and media delivery improvements
- Accessibility and SEO best practices for media asset
Technical SEO implementation
- Canonicalization issues and conflicts
- Redirect chains, redirect loops, and unnecessary redirects
- Structured data (Schema.org) implementation and validation
- Rich result eligibility and enhancement opportunities
- Hreflang implementation for multilingual websites
- Open Graph and social metadata configuration
- JavaScript rendering and search engine accessibility
Performance and user experience
- Core Web Vitals (LCP, INP, and CLS)
- Page speed and rendering performance
- Caching, compression, and resource optimization
- Mobile usability and mobile-first indexing readiness
- Render-blocking resources and performance bottlenecks
- Opportunities to improve user experience and engagement
Security and technical infrastructure
- HTTPS implementation and SSL configuration
- Mixed-content issues (HTTP/HTTPS conflicts)
- Security-related technical SEO considerations
- Server configuration and response behavior
- Technical factors affecting reliability and accessibility
AEO and GEO audit coverage
Search experiences increasingly include AI Overviews, answer engines, featured snippets, and generative search results. To appear in these experiences, your website must provide clear, trustworthy, and machine-readable information that search engines and AI systems can understand, interpret, and confidently reference.
Entity and brand clarity
- Whether your organization, products, services, authors, and other key entities are clearly defined
- Consistency of entity information across your website
- Entity relationships and attribution signals
- Ambiguity that may prevent AI systems from correctly understanding your brand, products, or services
Structured data, semantic markup, and machine readability
- Schema implementation accuracy and completeness
- Alignment between structured data and visible page content
- Semantic HTML structure (header, main, article, section, footer, and related elements)
- Heading hierarchy and content organization
- Schema validation errors, warnings, and conflicts
- Opportunities to improve machine readability for search engines and AI systems
Content structure and answer readiness
- Question-and-answer content organization where appropriate
- Clear topic segmentation and content hierarchy
- Opportunities for answer extraction and summarization
- Content formats suitable for featured snippets, AI Overviews, and answer engines
- Information architecture supporting user intent and topic coverage
Knowledge graph and entity relationships
- Connections between organizations, people, products, services, and locations
- Use of identifiers and references that strengthen entity recognition
- Consistency between structured data, content, and entity relationships
- Opportunities to improve knowledge graph visibility and understanding
Trust, authority, and attribution signals
- Author, organization, and publisher information
- E-E-A-T signals (Experience, Expertise, Authoritativeness, and Trustworthiness)
- Citation and attribution opportunities
- Transparency signals that help AI systems assess credibility and reliability
AI search visibility opportunities
- Content likely to qualify for AI Overviews and answer engines
- Featured snippet and zero-click search opportunities
- Content gaps that limit AI discoverability
- Recommendations to improve visibility in AI-powered search experiences and generative search results
What our report delivers
Analytics and tracking verification
Beyond standard SEO settings, we audit your analytics and tracking setup to ensure you’re collecting accurate data about user behavior. These insights are essential for optimization decisions.
What we check
Marketing and conversion tracking
- Conversion tracking scripts (Crazy Egg, Meta Pixel, Hotjar, etc.)
- Tag firing and data collection accuracy
Google ecosystem setup
- Google Analytics configuration (tracking code, conversion events, goals)
- Google Search Console integration and error reporting
- Google Tag Manager implementation (up to 10 scripts—we'll prioritize with you if you have more)
- Google Consent Mode implementation for privacy compliance
User behavior data analysis
We review data from Google Analytics and behavior tracking tools to identify functional and UI/UX issues from a technical perspective. This involves spot-checking recordings and interaction data.
Note: We can only verify script firing for systems and services we have access to.
Page speed optimization analysis
Site speed optimization directly affects both search rankings and conversion rates. We test your major pages through multiple speed testing tools to identify performance bottlenecks:
Pages we analyze
- Homepage
- Category pages
- Product pages
- Conversion forms
- Content pages
- Other critical user paths
Speed testing tools we use
- Google PageSpeed Insights
- GTmetrix
- Pingdom
- WebPageTest
- Other testing tools based on client’s preference
Each tool provides different diagnostic data. We compile results into a single report with prioritized recommendations for improving load times across devices.
Why a technical SEO, AEO, and GEO audit matters for your business
Your website may contain valuable content, but it can only drive results if search engines and AI systems can effectively discover, understand, and trust it.
Technical SEO issues can prevent search engines from crawling, indexing, and ranking important pages. At the same time, missing or inaccurate structured data, unclear entity relationships, and poor machine readability can limit your visibility in AI Overviews, answer engines, and other generative search experiences.
These problems often go unnoticed, yet they can reduce organic visibility, limit traffic, and create missed opportunities to reach potential customers.
Common issues we find
- Broken internal links that prevent search engines from discovering important content
- Duplicate content and canonicalization issues that create ranking confusion
- Slow page load times and performance bottlenecks that impact user experience and search visibility
- Mobile usability problems affecting mobile-first indexing and engagement
- Missing, incomplete, or invalid structured data that limits eligibility for rich results
- Structured data that conflicts with visible page content, such as pricing, availability, or business information
- Weak semantic HTML and content structure that make pages harder for machines to interpret
- Ambiguous entity relationships that prevent search engines and AI systems from accurately understanding your business, products, or services
- Missing trust and attribution signals that reduce confidence in your content
Our audit uncovers these technical, structural, and machine-readability issues and provides prioritized recommendations to help improve search visibility, AI discoverability, user experience, and long-term organic growth
How we perform SEO, AEO, GEO, and speed site audits
Discovery and goals alignment
We discuss your website's current challenges, business goals, target audience, and any specific concerns you've identified. This helps us focus the audit on the issues most likely to impact visibility, traffic, and conversions.
Technical and AI search analysis
We use industry-leading platforms, AI-assisted analysis, and expert manual review to evaluate site performance, structured data, entity relationships, machine readability, and AI search readiness. Where available, we also review analytics and search performance data to identify opportunities and risks.
Prioritized findings and recommendations
You receive a detailed report outlining identified issues, their potential impact, and prioritized recommendations. Findings are organized by severity and implementation effort, helping your team focus on the improvements most likely to drive results.
Review and implementation guidance
We walk you through the findings, answer questions, and help prioritize next steps based on your goals, resources, and timeline. This gives you a clear roadmap for implementing the recommended improvements.
Ready to improve your search visibility, AI discoverability, and speed?
Whether you’re experiencing ranking drops, noticing performance issues, want to know how AI systems read your site, or simply want to ensure your technical foundation is solid—let’s audit your site and identify opportunities for improvement.
Free, no-commitment
Commonly asked questions
What's the difference between your audit and simply running my site through free SEO tools?
Tools such as Google PageSpeed Insights, Google Search Console, and website crawlers can identify issues, but they don’t provide the context, prioritization, or business-specific recommendations that come from expert analysis.
Our audit combines industry-leading SEO platforms, AI-assisted analysis, and decades of web development experience to evaluate technical SEO, site performance, AEO, and GEO factors. We explain why each issue matters, assess its potential impact, and provide actionable recommendations rather than simply delivering raw data.
Do you audit for AEO and GEO, or just traditional SEO?
We audit traditional technical SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). In addition to crawlability, indexability, and site performance, we evaluate structured data, semantic HTML, entity relationships, machine readability, content structure, and other signals that help search engines and AI-powered systems understand and represent your content accurately. We identify gaps, conflicts, and opportunities, then provide recommendations to improve both traditional search visibility and AI discoverability.
Do you fix the issues you find, or just report them?
The audit focuses on identifying issues and providing detailed recommendations for addressing them. Implementation is a separate service. You can work with your existing developers, engage another provider, or use our development team to implement the recommended changes. This approach ensures the audit remains objective while giving you flexibility in how the findings are addressed.
How long does a technical SEO audit take from start to final report?
The timeline depends on your website’s size, complexity, and the scope of the audit. Most audits are completed within 1–2 weeks. Larger websites, e-commerce platforms, or websites with complex technical requirements may require 2–3 weeks. We provide a more specific timeline during the discovery phase once we understand your requirements.
What pages do you test during a website speed audit?
We evaluate representative pages across key templates and user journeys, including homepages, category pages, product pages, landing pages, forms, blog articles, and other critical conversion paths. For e-commerce websites, we typically review multiple page types to identify template-specific performance issues. We also assess Core Web Vitals, rendering behavior, and page-level optimization opportunities to provide a comprehensive view of site performance.
Can you audit our analytics and tracking setup as well?
Yes. Where included in the agreed scope, we can review analytics, tag management, and conversion tracking implementations alongside technical SEO and performance factors. This may include Google Analytics, Google Search Console, Google Tag Manager, Consent Mode, marketing pixels, heatmap tools, and other tracking technologies. We verify configuration, script deployment, and data collection accuracy wherever appropriate access is available.
Will fixing everything in the audit guarantee higher rankings?
No audit can guarantee rankings. Search visibility depends on many factors, including competition, content quality, backlinks, user behavior, and search engine algorithms. However, resolving technical, performance, and machine-readability issues removes barriers that may be limiting your visibility and helps establish a stronger foundation for both traditional search engines and AI-powered search experiences.
Book a consultation to explore how AI and 1902 Software can transform your next ecommerce project — faster, smarter, and more cost-efficient.