Our design process for ecommerce, websites, apps and brand identity

Our UX design process follows standards from the Baymard Institute for web projects, considers platform-specific conventions for mobile apps, and includes thorough brand research for identity work.

1. Designer assignment and discovery, we assign designers to study your brand, industry, and audience, reviewing existing materials and, where needed, holding a discovery meeting.
2. Homepage design and initial concept, we start with your homepage, establishing visual direction for the entire site.
3. Feedback and revision cycle, we gather feedback and revise until the direction feels right.
4. Full site mockups across devices, responsive desktop, tablet, and mobile views for product/service pages, content pages, and other key pages.
5. Handoff to development, once you approve all mockups, we transfer designs to our development team.
6. Designer involvement through launch, designers remain available for consultation and minor refinements as your site takes shape.

Our design team can assist with brand alignment, minor layout adjustments, and custom graphics, ensuring the theme works well for your specific content, when a quality theme already provides the functionality you need.

Mobile app design starts after your Project Manager creates a project plan detailing screens and backend requirements. We then assign designers who review specifications, design each screen based on the app's purpose, account for platform-specific conventions (Android, iOS, or both), and design custom or adapted controls depending on your preferences. Backend/admin dashboards typically use a standard admin theme, since only your team sees them. Before app store submission, we create graphics and banners for the listing page and promotional campaigns.

Branding projects require deeper research and more iteration:

• Discovery and immersion, understanding your company and vision.
• Competitive and audience research, identifying positioning opportunities.
• Initial concept sketches, starting in grayscale to focus on form and clarity.
• Concept presentation and refinement, typically three initial sketches, refined based on feedback.
• Digital artwork and color application, using color psychology principles.
• Logo variations, for dark, light and colored backgrounds, and icon-only use.
• Mockups in context, applied to business cards, letterheads, and other touchpoints.
• Full asset delivery, original files, vector formats, and print/digital-ready versions.

For marketing materials, ads and packaging, we follow a similar process: business and industry research, brainstorming and concept development, and medium-appropriate layouts.

Before any design reaches you for approval, our designers submit their work to our QA team for review, ensuring designs meet technical specifications, display correctly across devices, and follow established standards. See our Testing Process page for more.