Technical SEO implementation in web development
Important: We’re developers, not an SEO agency. We implement the technical foundation, but we don’t provide SEO strategy, keyword research, content optimization, or guarantees about search rankings. Think of us as the builders who make sure your house has solid plumbing and electrical—you’ll still need to furnish it and market it.
How technical SEO fits into development
Technical SEO covers the backend optimization that helps search engines crawl, understand, and index your site properly. This includes site architecture, canonical link configuration, schema markup, XML sitemaps, and more.
We implement these technical elements as part of our standard development process. We do not provide content SEO services—the work that requires language expertise like keyword research, page titles, meta descriptions, and content optimization in languages other than English.
For ecommerce platforms (Magento, WooCommerce, Shopify), we developed WriteText.ai—an AI-powered content automation tool that handles the complete on-page content SEO workflow. It performs keyword analysis, generates optimized product descriptions and category pages, monitors keyword rankings, and automatically refreshes content based on SERP movement and product data. This is a separate product specifically for online stores that need scalable content generation.
For other content SEO work like content, blogs, link building and overall strategy, most clients either work with an SEO agency or handle it internally. We integrate with both approaches: we implement the technical foundation and any SEO recommendations from your team, while you (or your agency) manage the content strategy and optimization.
What's included in technical SEO implementation
For new websites and ecommerce platforms
When we build your site, we implement SEO best practices by default (unless you or your SEO agency specifies otherwise):
SEO platform configuration
We set up and configure SEO management tools appropriate for your platform. Need something custom? We build it.
Robots.txt setup
We create robots.txt files that tell search engines which pages to crawl and which to skip—keeping admin pages, search results, and duplicate content out of indexes.
Canonical link configuration
Proper canonical tags prevent duplicate content penalties by specifying which version of similar pages should be indexed as the primary.
Hreflang tags for multilingual sites
For sites serving multiple languages or regions, hreflang tags tell Google which language each page uses, ensuring the right content appears in regional search results.
Schema markup implementation
We add structured data so search engines understand your content—products, reviews, events, articles, FAQs, local business information. This enables rich results like star ratings and pricing in search listings.
Note: Schema implementation makes you eligible for rich results but doesn't guarantee featured snippets.
URL structure optimization
We ensure URL structures follow Google guidelines—clear hierarchies, readable paths, proper formatting that helps search engines understand site organization.
Pre-launch technical review
Before deployment, we crawl your site to identify and fix technical issues:
- Broken links, redirect chains, server errors
- URL problems (special characters, inconsistent formatting)
- Missing or duplicate meta tags
- Broken heading hierarchies or missing H1 tags
- Canonical tag conflicts
- Oversized images and missing alt text
- Mixed HTTP/HTTPS content
- Missing Open Graph tags for social sharing
After launch: ongoing technical support
301 redirect management
When URLs change, we create 301 redirects from old to new locations to preserve search rankings and maintain bookmarks.
Third-party tool configuration
We set up essential tracking and analysis tools:
- Google Analytics: Account setup, custom event tracking, IP exclusion
- Google Search Console: Configuration, sitemap submission, URL indexing requests
- Google Tag Manager: Container setup and tag management .
For existing websites
When we take over sites built by others, we implement proper technical SEO for all new pages and features we develop going forward. However, we don’t automatically optimize existing content or fix historical SEO issues—that requires a separate discussion and scope.
During ongoing development work, we’ll flag obvious technical problems we encounter. If we spot multiple significant issues early on, we’ll recommend a comprehensive technical audit to address the accumulated problems. Otherwise, our focus stays on implementing SEO best practices for new work while maintaining what’s already there.
Working with your team or agency
With an SEO agency
We implement their technical recommendations: schema markup requirements, canonical configurations, URL structure changes, redirect management. They handle strategy and content; we handle technical execution.
Without an SEO agency
We implement technical best practices and configure tools properly. You manage content strategy, keyword research, and on-page optimization.
Ongoing technical monitoring
Clients continuing with us for support and maintenance receive ongoing technical monitoring:
- Broken link detection and fixes
- New redirect requirements
- Indexing problem resolution
- Plugin conflict troubleshooting
- Performance monitoring
You can schedule regular technical reviews with your Project Manager based on how frequently your site changes and your optimization goals.
What we don't do (and why)
We don’t provide:
SEO guarantees
No one can promise specific rankings. Google considers hundreds of factors beyond technical setup.
Content optimization
Keyword research, page titles, and meta descriptions require deep understanding of language, culture, and local search behavior in your market. For ecommerce platforms, WriteText.ai handles this automatically across multiple languages by analyzing local market data and search patterns.
SEO strategy
We're implementers, not strategists. We don't determine which keywords to target or develop content plans.
Link building
This falls under digital marketing, not development.
Why clients choose us for technical implementation
Experienced builders
We've implemented SEO strategies across thousands of sites. We know what works, what's changed, and what Google actually prioritizes.
Active global client base
We're currently providing technical SEO implementation for clients in Europe, Australia, and New Zealand—not coasting on past work.
Direct team
Every developer works directly for 1902 Software. You get consistency and accountability throughout.
Integration with your workflow
We work with your SEO agency, content team, or marketing department. We're technical implementers who understand how SEO fits into broader strategy.
Ready to build with SEO in mind?
Whether you’re launching a new platform or need technical SEO implementation as part of ongoing development work—let’s discuss how we integrate optimization into your project.
Commonly asked questions
What's the difference between technical SEO implementation and regular SEO services?
Technical SEO covers optimization that helps search engines crawl, understand, and index your site—robots.txt setup, canonical link configuration, schema markup, XML sitemaps, URL structure, hreflang tags. We implement these technical elements as part of development. We don’t provide content SEO (keyword research, page titles, meta descriptions, content optimization) or SEO strategy (which keywords to target, content plans, link building) directly—though if you run an ecommerce site, check out WriteText.ai for automated content generation. Think of us as builders creating solid technical foundation; you still need content and strategy.
Is technical SEO implementation included in website development, or does it cost extra?
Technical SEO implementation is included by default when we build new websites or ecommerce platforms—robots.txt setup, canonical configuration, schema markup, URL optimization, pre-launch technical review, Google Analytics and Search Console setup. You don’t pay separately for these. For existing sites we take over, we implement proper technical SEO for new pages and features going forward, but fixing historical SEO issues requires separate discussion and scope.
Do I still need an SEO agency if you're implementing technical SEO?
Most clients either work with an SEO agency or handle content SEO internally. Agencies provide strategy, keyword research, content optimization, and link building—we implement their technical recommendations (schema requirements, canonical configurations, URL changes, redirects). If you don’t have an agency, we implement technical best practices and configure tools properly, but you’ll need to manage content strategy and keyword optimization yourself or consider an SEO partner for that work.
What is WriteText.ai, and do I need it for ecommerce SEO?
WriteText.ai is our separate AI-powered product specifically for ecommerce platforms (Magento, WooCommerce, Shopify). It handles complete on-page content SEO workflow—keyword analysis, optimized product descriptions and category pages, keyword ranking monitoring, automatic content refresh based on SERP movement. It’s designed for online stores needing scalable content generation across hundreds or thousands of products.
Can you guarantee search rankings or first-page results if technical SEO is implemented correctly?
No. No one can promise specific rankings—Google and other search engines consider hundreds of factors beyond technical setup, including content quality, backlinks, domain authority, user behavior signals, and competitors. Technical SEO creates the foundation that allows your content to be properly crawled and indexed, but rankings depend on overall SEO strategy, content quality, and ongoing optimization.
What happens to SEO when you take over an existing website—do you fix previous problems?
When taking over existing sites, we implement proper technical SEO for all new pages and features we develop going forward. We don’t automatically optimize existing content or fix historical SEO issues—that requires separate discussion and scope. If we spot multiple significant problems early on, we’ll recommend a comprehensive technical audit. Otherwise, our focus stays on implementing SEO best practices for new work while maintaining what’s already there.
Book a consultation to explore how AI and 1902 Software can transform your next ecommerce project — faster, smarter, and more cost-efficient.