Brand identity design that defines your business
When to invest in brand identity design
You're starting a business and need a complete brand identity
You have a business plan, but no visual identity. You need logo design, color schemes, typography, and brand assets that position you professionally from day one.
Your brand looks outdated
Your business has evolved, but your visual identity hasn't kept up. Customers perceive you as older or less relevant than you actually are. A brand refresh updates your look while maintaining recognition with existing customers.
You lack consistency across platforms
Your website looks different from your social media. Your business cards don't match your email templates. Inconsistent branding confuses customers and weakens recognition. You need a unified brand system with clear guidelines.
You're entering new markets
Geographic expansion, new product lines, or repositioning require brand evaluation. Sometimes your existing identity translates well. Sometimes it needs adjustment to resonate with new audiences.
Your brand doesn't reflect your positioning
You've moved upmarket, expanded services, or shifted focus—but your visual identity still represents who you were, not who you are now.
If you’re unsure whether you need full brand development or specific assets, we’ll assess your situation and recommend what makes sense.
Brand identity design and logo services we deliver
We offer comprehensive brand identity design that goes beyond logo creation:
Company and industry analysis
We start by understanding your business, researching your industry, analyzing competitors, and identifying what makes you different. This research informs design decisions that help your brand stand out rather than blend in.
Logo design and brand mark development
We create unique logos that communicate your identity clearly and remain recognizable at any size—from favicons to billboards. You receive sketches, refinements based on your feedback, and final logo variations optimized for light, dark, and colored backgrounds.
Complete brand identity systems
Beyond logo design, we develop your color palette using color psychology and industry best practices, select typography that reinforces your positioning, and design supporting visual elements like icons and patterns that complete your brand system.
Brand asset design
We design everything needed to present your brand professionally: business cards, letterheads, email newsletter templates, social media assets, product packaging, presentation templates, and any other materials your business requires.
Brand style guides and documentation
We create clear guidelines that show your team (and any future designers) exactly how to use your brand assets correctly. These include logo usage rules, color specifications, typography standards, dos and don'ts, and examples of proper application.
Website and ecommerce design integration
We design websites and ecommerce stores that extend your brand identity online. Your digital presence reflects the same visual system established in your brand identity, creating consistency across all customer interactions.
How our brand design process works
We’ve refined our approach to brand identity design over decades of work with clients worldwide. Our process makes collaboration straightforward regardless of location:
Discovery and research
We meet with you to understand your business thoroughly, review your online presence, analyze competitors, and identify design opportunities that differentiate your brand.
Concept development
We create initial logo sketches in black, white, and grayscale. Starting without color helps us ensure the concept works fundamentally before adding visual complexity.
Design refinement through collaboration
We present three logo concepts for your review. Based on your feedback, we refine the direction you choose. During online meetings, we review designs in real time—you provide input while our designer implements changes immediately.
Digital production and color application
Once you approve the sketch, we convert it to digital artwork and apply colors selected through color psychology and strategic positioning. We prepare logo variations for different backgrounds and contexts.
Brand application and testing
We show how your logo looks like across relevant mediums—websites, social media profiles, business cards, signage. This ensures your brand remains recognizable and effective in real-world applications.
Final delivery and documentation
You receive all graphic assets including original Illustrator (AI) files, exported formats for different uses (PNG, SVG, JPG), and comprehensive brand guidelines. Everything you need to implement and maintain your brand consistently.
Why businesses choose 1902 Software for branding services
Experience that predates trends
With decades in business and extensive branding experience, we understand design fundamentals that outlast fleeting aesthetics. We create brand identities built on lasting principles, not temporary trends.
Designers trained in user experience
Our designers pursue ongoing training in UX principles and conversion optimization. Your brand identity benefits from both visual design expertise and research-backed user experience methodology.
Real-time collaborative design process
You're not waiting days between feedback rounds. During design sessions online, you see changes implemented immediately. Projects move faster with fewer revision cycles.
Global client experience
We work with businesses across Europe, Australia, New Zealand, and beyond. Time zones and distance don't create communication barriers—our process accommodates teams anywhere.
Internal team, consistent quality
Every designer, project manager, and support team member works directly for 1902 Software. Quality, clear accountability, and institutional knowledge throughout your project.
Integration with digital development
Unlike standalone branding agencies, we also build websites, ecommerce platforms, and custom applications. Your brand identity seamlessly extends into digital products we develop, ensuring true consistency across all platforms.
Ready to discuss your brand identity?
Whether you need complete brand development from scratch, a logo refresh, or a full rebrand—let’s talk about what’s possible for your business.
Book a consultation to explore how 1902 Software can create a brand identity that clarifies your positioning and helps you stand out.
Commonly asked questions
What's the difference between logo design and brand identity design?
Logo design creates your visual mark, the symbol or wordmark that represents your business. Brand identity design is comprehensive: it includes logo development, color palette selection, typography standards, supporting visual elements like icons and patterns, brand guidelines documentation, and application across business cards, letterheads, social media, and other materials. A logo is one component; brand identity is the complete visual system that defines how customers recognize you everywhere.
How many logo concepts do you present, and how many revisions are included?
We present around three initial logo concepts for your review. You select the direction you prefer, and we refine it based on your feedback. During real-time online collaboration sessions, you see changes implemented immediately, so revisions happen faster than traditional back-and-forth email cycles. We continue refining until you approve the final design, then prepare variations for different backgrounds and contexts.
When should I invest in a full rebrand versus just updating my logo?
Full rebranding makes sense when your business has fundamentally evolved—you’ve moved upmarket, expanded services, entered new markets, or shifted positioning—and your current identity represents who you were, not who you are now. Logo refresh works when your brand is recognized and valued, but looks dated or needs minor refinement. If you’re unsure, we’ll assess your situation and recommend what actually makes sense rather than upselling unnecessary work.
What file formats and brand assets will I receive?
You receive original vector files in Adobe Illustrator (AI) format, exported variations in PNG, SVG, and JPG for different uses, logo versions optimized for light, dark, and colored backgrounds, and comprehensive brand guidelines showing correct usage, colors, typography, and application examples.
How long does the brand identity design process typically take?
Timeline depends on scope. Logo-only projects move faster than complete brand identity systems with extensive applications. Our real-time collaboration process accelerates the typical timeline significantly compared to traditional feedback loops. Most projects progress from discovery to final delivery within 4–8 weeks, though complex rebrands with multiple deliverables may take longer. We outline the specific timeline during initial planning.
Do you also design the website and digital materials, or just the brand identity?
We handle both. We also build websites, ecommerce platforms, and custom applications, so your brand identity seamlessly extends into digital products we develop. If you only need branding, we deliver complete files and guidelines that work with any design or development team.
Book a consultation to explore how AI and 1902 Software can transform your next ecommerce project — faster, smarter, and more cost-efficient.