Technical SEO audit and speed optimization for websites and ecommerce
What you get from our technical SEO audit
Our technical SEO services combine industry-standard tools with decades of web development experience to identify issues that affect your search engine visibility and user experience.
You’ll receive a comprehensive report covering all technical errors we find, prioritized by impact, along with clear recommendations on how to fix them. This helps you optimize for search rankings, improve page load speed, and ultimately increase conversions.
Available as standalone or combined package
You can purchase our technical SEO audit and speed optimization as a standalone service, or combine it with our other review and audit packages for a complete site review. Check out the different packages here.
Technical SEO audit coverage
We use tools like Screaming Frog, Google Search Console, and Serpstat, as well as other technologies as applicable, combined with manual analysis to perform a thorough technical SEO audit. Here’s what we check:
Response codes and crawlability
- HTTP status codes: 3xx redirects, 4xx errors, 5xx server errors
- Pages blocked by robots.txt
- Crawl errors preventing search engine access
URL structure and architecture
- Non-ASCII characters in URLs
- Underscores, uppercase letters, and special characters
- Duplicate URLs pointing to the same content
On-page SEO elements
- Page titles: missing, duplicate, multiple, or matching H1 tags
- Meta descriptions: missing, duplicate, or multiple instances
- H1 headings: missing, duplicate, or multiple on single pages
- Heading tag hierarchy and document outline structure
Images and media
- Large image files (over specified KB threshold)
- Missing alt text affecting accessibility and SEO
- Image optimization opportunities
Technical implementation
- Canonical tags: missing, multiple, or pointing to non-indexable pages
- Redirect chains and canonical chains
- Hreflang implementation for multilingual sites
- Open Graph tags for social media sharing
- Structured data (schema markup) implementation
- XML sitemap configuration and errors
Security and performance indicators
- Insecure content (mixed HTTP/HTTPS)
- Duplicate content issues
- Backlink profile analysis
- Robots.txt setup and configuration
Analytics and tracking verification
Beyond standard SEO settings, we audit your analytics and tracking setup to ensure you’re collecting accurate data about user behavior. These insights are essential for optimization decisions.
What we check
Marketing and conversion tracking
- Conversion tracking scripts (Crazy Egg, Meta Pixel, Hotjar, etc.)
- Tag firing and data collection accuracy
Google ecosystem setup
- Google Analytics configuration (tracking code, conversion events, goals)
- Google Search Console integration and error reporting
- Google Tag Manager implementation (up to 10 scripts—we'll prioritize with you if you have more)
- Google Consent Mode implementation for privacy compliance
User behavior data analysis
We review data from Google Analytics and behavior tracking tools to identify functional and UI/UX issues from a technical perspective. This involves spot-checking recordings and interaction data.
Note: We can only verify script firing for systems and services we have access to.
Page speed optimization analysis
Site speed optimization directly affects both search rankings and conversion rates. We test your major pages through multiple speed testing tools to identify performance bottlenecks:
Pages we analyze
- Homepage
- Category pages
- Product pages
- Conversion forms
- Content pages
- Other critical user paths
Speed testing tools we use
- Google PageSpeed Insights
- GTmetrix
- Pingdom
- WebPageTest
- EXPERTE.com Bulk Page Speed Test
Each tool provides different diagnostic data. We compile results into a single report with prioritized recommendations for improving load times across devices.
Why technical SEO audit matters for your business
Search engines can’t rank pages they can’t properly crawl, understand, or load quickly. Technical SEO issues create invisible barriers between your content and potential customers.
Common issues we find
- Broken internal links preventing search engines from discovering content
- Duplicate content confusing search engines about which page to rank
- Slow page load times causing visitors to abandon before content loads
- Missing structured data preventing rich results in search
- Mobile usability problems affecting rankings since Google’s mobile-first indexing
Our technical SEO audit identifies these issues before they cost you traffic and revenue.
How we perform SEO and speed site audits
Discovery and scoping
We discuss your site's specific concerns, current issues you've noticed, and business goals. This helps us prioritize what matters most for your audit.
Comprehensive analysis
We run your site through multiple tools, conduct manual checks, and analyze data from your existing analytics setup (if available).
Detailed reporting
You receive a prioritized report listing every issue we found, organized by severity and potential impact. Each item includes a clear explanation and actionable fix recommendations.
Follow-up consultation
We're available to walk through the report, answer questions, and discuss implementation priorities based on your resources and timeline.
Ready to improve your speed and technical SEO?
Whether you’re experiencing ranking drops, noticing performance issues, or simply want to ensure your technical foundation is solid—let’s audit your site and identify opportunities for improvement.
Commonly asked questions
What's the difference between your technical SEO audit and just running my site through free tools?
Free tools like Google PageSpeed Insights or Screaming Frog identify issues, but our audit combines multiple industry-standard tools with manual analysis and decades of web development experience. We prioritize findings by actual impact, explain why each issue matters for your specific business, and provide clear implementation guidance—not just raw data dumps. Our report translates technical findings into actionable recommendations your team can execute.
Do you fix the issues you find, or just report them?
The technical SEO audit identifies problems and provides detailed recommendations on how to fix them. Implementation is separate. You can take the report to your existing developers, hire another agency, or work with our development team to implement fixes. The audit focuses on diagnosis; implementation services are available if you want us to handle that as well.
How long does a technical SEO audit take from start to final report?
Timeline depends on site size and complexity. Most website audits take 1-2 weeks from kickoff to report delivery. Large ecommerce sites with thousands of pages or complex technical architectures may take 2-3 weeks. We provide a specific timeline during initial scoping based on your site’s characteristics and the audit scope we agree on.
What pages do you actually test for speed optimization analysis?
We test major pages across your user journey: homepage, category pages, product pages, conversion forms, content pages, and other critical paths. For ecommerce sites, we typically test 5-10 representative pages across different page types. For large sites, we prioritize high-traffic pages using your analytics data. The goal is comprehensive coverage without testing every single page.
Can you audit our analytics and tracking setup, or just SEO and speed?
Yes. Beyond standard SEO and speed analysis, we audit your marketing and conversion tracking scripts (Facebook Pixel, Hotjar, Crazy Egg, etc.), Google Analytics configuration, Google Search Console integration, Google Tag Manager implementation (up to 10 scripts), and Google Consent Mode for privacy compliance. We verify script firing and data collection accuracy wherever we have access.
What do you need from us to conduct the audit?
We need your website URL, access to Google Search Console and Google Analytics if available, admin credentials if parts of your site require login, and information about specific concerns or issues you’ve noticed. The more access you provide to existing data and tracking tools, the more comprehensive and prioritized our findings can be based on actual user behavior and current performance.
Book a consultation to explore how AI and 1902 Software can transform your next ecommerce project — faster, smarter, and more cost-efficiently.