WordPress development and support
What we do
Complete WordPress development
Full site builds from planning through launch - theme selection or custom design, plugin configuration, hosting setup, and optimization. Sites are built for performance, conversions, and SEO from the start.
Custom plugin development
If existing plugins don't fit your needs, we build custom solutions for specialized functionality, unique workflows, or proprietary integrations.
WordPress maintenance
Ongoing support handled by the same team that built your site. WordPress and plugin updates, security patches, performance monitoring, minor feature additions. Typical 24-hour turnaround.
Project takeover
We take over existing WordPress sites or stalled projects. Quick assessment of what you have, identify problems, implement fixes, and establish reliable ongoing support.
WordPress optimization
Performance tuning, database optimization, code cleanup, caching implementation. Fix slow sites that need better load times.
Technical SEO
Schema markup, structured data, meta optimization, core web vitals improvements based on current best practices.
System integrations
Connect WordPress to CRM systems (for business sites) or ERP, PIM, inventory management (for WooCommerce stores).
How AI makes development faster
Better estimates
AI analyzes requirements against similar past projects to provide accurate timelines.
Faster standard development
Common WordPress patterns - custom post types, taxonomies, meta fields, basic plugins - move faster through AI-assisted code generation.
Earlier problem detection
Automated testing catches compatibility issues, performance problems, and security vulnerabilities during development.
Consistent code quality
AI tools help maintain WordPress coding standards across the entire project. This means faster delivery and fewer issues after launch.
Theme vs custom design
Use a pre-designed theme when:
- You want faster launch and lower cost.
- The theme’s design works for your brand with minor customization.
- You’re comfortable with some design constraints.
- You need proven functionality out of the box.
Thousands of quality WordPress themes exist. We help you choose one that fits your needs and customize it appropriately.
Use custom design when:
- You need a unique look that differentiates your brand.
- Your requirements don’t fit standard theme structures.
- You have specific functionality needs that themes can’t accommodate.
- You have budget for custom work and want complete design control.
Our designers create custom themes built specifically for your requirements.
Custom plugins vs existing solutions
Use existing plugins when:
- A quality plugin does what you need.
- It’s well maintained with regular updates.
- Cost is reasonable.
- The functionality is standard across many sites.
WordPress has plugins for almost everything. We help you find and configure the right ones.
Build custom plugins when:
- Your business logic is unique and doesn’t fit existing plugins.
- You need proprietary functionality.
- Multiple plugins would be needed when one custom solution works better.
- Subscription costs for existing plugins exceed custom development value.
We build custom plugins that integrate properly with WordPress and are maintainable long-term.
WordPress for different needs
Content-heavy sites
WordPress started as a blogging platform. It handles articles, news, documentation, and content management naturally. Good for publishers, media sites, corporate sites, and blogs.
Business websites
WordPress works well for business sites - services pages, about pages, contact forms, case studies. Easy for non-technical staff to update content.
WooCommerce stores
Add ecommerce via WooCommerce plugin. Good for small to mid-size stores.
Custom web applications
WordPress can be extended beyond standard CMS use for membership sites, directories, booking systems, custom dashboards, and specialized applications.
Our development approach
Performance-first
Sites load fast from the start - clean code, proper caching, optimized images, efficient database queries.
SEO-ready
Technical SEO best practices built in - proper structure, schema markup, mobile responsiveness.
Security-conscious
Follow WordPress security best practices, keep plugins minimal and well-maintained, implement proper user permissions.
Maintainable code
Clean code following WordPress coding standards. Other developers can understand and work with it.
Testing before launch
Functionality testing, browser compatibility, mobile testing, and performance testing happen before going live.
WordPress maintenance matters
WordPress, themes, and plugins update regularly. Sites need ongoing maintenance to:
- Stay secure – Security patches are released when vulnerabilities are discovered. Apply them quickly.
- Maintain compatibility – Plugin updates sometimes break functionality. Test before applying.
- Keep performance optimized – Sites accumulate bloat over time. Regular cleanup maintains speed.
- Update content and features – Business needs change. Sites need adjustments.
Maintenance is done by the same developers who built your site, handling ongoing updates and support.
AI capabilities for WordPress sites
Content generation
Generate post summaries, product descriptions, or other content at scale.
Chatbots
Add AI chat for customer service that handles common questions and escalates complex issues.
Personalization
Display different content to different visitors based on behavior and preferences.
Search improvements
Better understanding of search intent, handling of misspellings, smarter results.
Conversion optimization
Automatically test variations to improve conversion rates.
If you have a specific problem you think AI might solve, we can evaluate feasibility and implementation.
Our WordPress team
Our developers have at least 5 years of experience and computer science or IT degrees. They receive structured training on performance, SEO, and user experience.
Post-project support is handled by the same developers who built your site. They know the codebase and can respond quickly to issues.
All developers are in-house, full-time employees. We don’t subcontract to freelancers
Ready to discuss your WordPress project?
Whether you need a new WordPress site, custom plugin development, ongoing maintenance, or want to take over an existing site, book a consultation to discuss your needs.
Commonly asked questions
Should I use a pre-designed WordPress theme or custom design?
Use a pre-designed theme when you want faster launch and lower cost, the theme’s design works for your brand with minor customization, you’re comfortable with some design constraints, or you need proven functionality out of the box. Use custom design when you need a unique look that differentiates your brand, your requirements don’t fit standard theme structures, you have specific functionality needs that themes can’t accommodate, or you want complete design control.
When should I build a custom WordPress plugin instead of using an existing one?
Build custom when your business logic is unique and doesn’t fit existing plugins, you need proprietary functionality, multiple plugins would be needed when one custom solution works better, or subscription costs for existing plugins exceed custom development value. Use existing plugins when quality options exist that do what you need done, they’re well maintained with regular updates, and cost is reasonable.
How does AI make WordPress development faster?
AI analyzes requirements against similar past projects for better estimates, accelerates standard development through assisted code generation for common WordPress patterns, catches compatibility issues and performance problems earlier through automated testing, and helps maintain WordPress coding standards for consistent code quality. This means faster delivery and fewer issues after launch.
What types of sites work well on WordPress?
WordPress handles content-heavy sites naturally (articles, news, documentation), works well for business websites with services pages and contact forms, supports ecommerce through WooCommerce for small to mid-size stores, and can be extended for custom web applications like membership sites, directories, booking systems, and specialized dashboards.
Why does WordPress need ongoing maintenance?
WordPress, themes, and plugins update regularly. Sites need ongoing maintenance to stay secure with quick security patches, maintain compatibility as plugin updates can break functionality, keep performance optimized as sites accumulate bloat over time, and update content and features as business needs change.
Can you take over a WordPress site built by another developer?
Yes. We take over existing WordPress sites or stalled projects. We quickly assess what you have, identify problems, implement fixes, and establish reliable ongoing support handled by the same team.
Book a consultation to explore how AI and 1902 Software can transform your next ecommerce project — faster, smarter, and more cost-efficient.