A/B testing: make website decisions backed by user data
Website A/B Testing provides a way for you to test changes and compare performance before fully launching them in your website.
Automated deployment
Estimated reading time: 6 minutes In our increasingly fast-paced digital world, relying on manual processes can mean the difference between outdoing your competitors and gracelessly falling behind. This is why business processes should be digitized and automated as much as is possible. In IT and software development, one major thing...
15 schema types you can use to get rich snippets
Estimated reading time: 7 minutes Even if you’ve never heard of “schema” or “rich snippets” in an SEO context before, you’ve probably seen them in action a handful of times. In a typical Google search results page, snippets of website pages are displayed as a simple text and link combination....
Empowering project estimation with Artificial Intelligence
You’ll need three essential tools for your website—a web application firewall, a content delivery network, and a cache storage.
What is automated testing?
Estimated reading time: 6 minutes Software testing is an important aspect of any software project. However, the time, money, and resources necessary to perform effective testing (especially for large and complex systems) can quickly add up and increase the overall cost of the project. Automated testing offers a way to...
3 website must-haves for great performance
You’ll need three essential tools for your website—a web application firewall, a content delivery network, and a cache storage.
Using a third-party service for embedding videos is better than self-hosting
Estimated reading time: 3 minutes Video content is an essential product and brand marketing strategy because it is more appealing than text-based content. However, no matter how good the video content is, users will not appreciate it if they cannot watch it seamlessly (e.g. the video stops playing after a...
2 ways to improve your product pages on your webshop
Estimated reading time: 3 minutes Your product pages are considered to be one of the most important parts of your webshop. Your product pages do not only attract customers but also inform them what your products are about. Having good product pages can entice more customers to buy from you....
What is cross-selling?
Estimated reading time: 2 minutes Cross-selling is a way of encouraging users to buy other products aside from what they are looking for, by giving them other options that may have higher value instead of limiting them to already-encountered products. Cross-selling classifies products that satisfy additional, complementary, or supplementary needs...
Speed optimization
Google has been saying that speed matters since 2009. Ten years on, and it matters more than ever as website speed went from being a competitive advantage over other sites in the same industry, to a standard experience expected by the everyday user that could make or break the conversion…
