SEO or search engine optimization refers to the strategies and techniques implemented on a website or webshop that overall improve its ranking in search results.
SEO has two aspects: technical and content.
Technical SEO refers to practices behind the scenes—setting up your website or webshop so that its pages can be crawled and indexed by search engines, getting the right meta tags and other SEO settings in place, and others that typically require the help of a developer or at least some technical knowledge to implement.
On the other hand, content SEO deals with what’s visible to your visitors—from your page’s snippet in search results to the actual content they would see when they land on your website.
It involves balancing between search engines’ ranking algorithms and being relevant to what your target audience is looking for.
Technical SEO is objective and based on universal standards set by search engines; content SEO highly depends on the specific audience and usually requires knowledge of the local culture and language expertise.
In this series, we’ll explore the three main aspects of Content SEO: