When talking about delivering an exceptional shopping experience online, the first thing that probably comes to mind for most people is a standard B2C (business-to-consumer) e-commerce site with high-quality images, rich product information, and personalized recommendations—features that, among others, help ease the everyday consumer along the buying process.
On the other hand, “shopping experience”, let alone “exceptional”, are terms not always associated with B2B. Business-to-business transactions are far more complex, driven by requirements and not impulses, often done on a set schedule and not at the buyer’s own leisure.
But in a world that’s increasingly going digital, there’s also a growing intersection between B2C and B2B customers’ expectations. After all, buyers representing a company in B2B transactions are B2C shoppers too, and they’re now demanding the same convenient B2C e-commerce experience across B2B webshops.
Needless to say, B2B businesses can stand to gain a lot from adapting B2C e-commerce strategies.
In this series, we’ll explore different tricks from the B2C playbook and how you can take inspiration from them for your B2B e-commerce business.
And of course, B2B e-commerce remains with its own complexities that need to be considered and unique opportunities that B2C just doesn’t benefit from, so we’ll also share some B2B-specific features based on past successful projects we’ve worked on that you may want to consider for your own e-commerce site.
Lastly, we’ll cover available technology solutions that can help you implement these strategies and integrate them with your current workflow.
Need an IT partner for your B2B e-commerce strategy?
Get in touch with us and see how we can help you build or optimize your B2B webshop for ever-evolving customer expectations, and deliver an exceptional shopping experience that leads to sales and conversions, the business-to-business way.