Case study: Implementing a multi-channel integration strategy

Published on March 26, 2020
Last modified on September 07, 2020

One of our customers who’s engaged in wholesale used to struggle with manually synchronizing data across their different business systems.

To solve this challenge, we devised a multi-channel integration strategy that eliminated the need for manual tasks and simplified their overall workflow.

The challenge: manual synchronization

Our customer manages multiple systems for their e-commerce business: three different e-commerce sites built on Magento, an ERP, a PIM, and an IMS.

Aside from the challenge of keeping these systems interconnected, their ERP, PIM, and IMS also need to be connected to their suppliers, where product information and data on inventory levels come from. These additional integration points only added to the complexity of the setup.

Initially, our customer had a point-to-point connection between their Magento e-commerce sites and ERP system, where orders coming from the webshops are automatically synchronized with the ERP.

Aside from this, however, the Magento webshops were disconnected from the rest of the systems so the transfer of data had to be done manually.

Note that our customer was managing hundreds of products across three different e-commerce sites—manually exporting and importing data from these shops to the different systems took up a huge amount of time, effort, and resources on their end.

The strategy: multi-channel integration

Using our integration component as a base, we built a platform that will act as a central hub through which the three e-commerce sites, ERP, PIM, and IMS will be connected.

Since our customer already had an existing workflow that they followed when they manually synchronized data, we simply adapted and transformed it into automated flows within the multi-channel integration component:

The diagram above illustrates how each system communicates with each other through the multi-channel integrator as a central platform.

The result: optimized workflow

This multi-channel integration strategy highly streamlined our customer’s workflow.

Before, data had to be transferred from the webshop to the ERP, and then imported to the inventory system—a disconnected flow that only caused unnecessary bottlenecks in the synchronization of data.

Upon the implementation of multi-channel integration, each system now has a direct connection with the integration, which in turn can distribute updated data in real-time.

How can 1902 Software help?

At 1902 Software, we have seasoned technical experts and developers with extensive experience in building custom integrations between multiple webshops (Magento, WordPress, Umbraco) and business systems like ERP, PIM, and inventory.

We work together with your third-party suppliers (like ERP and PIM providers) to help develop custom integrations and streamline your processes.

As we mentioned previously, we’ve also developed our own multi-channel connector that acts as a base platform for your integration needs. If you purchase our integration component, you'll get a copy of the source code.

Get in touch with us if you have any questions about multi-channel integration.