Over the past years, we’ve seen an increasing shift from in-store to online shopping during the holiday season. This 2020, we can expect that shift to grow higher than ever as COVID-19 renders the usual chaos of a Black Friday crowd unsafe and impractical. 

For e-commerce merchants, the 27th of November this year will mean not only a bigger surge in traffic, but also evolved customer expectations and a more competitive landscape.  

Needless to say, you’ll need to step up your game.  

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